A Case Study of Shangri-La Hotels Essay Example | Topics and Well Written Essays - 4500 words

A Case Study of Shangri-La Hotels - Essay Example Terrorism is a major threat for Shangri-La operations. 1.2 Economical China's economic environment is experiencing growth. The country's growth is due to the success of Beijing's stimulus package. Government relaxation of travel restrictions and the rising urban incomes makes the country an attractive market for the hotel industry. Chinese domestic and outbound travel has increased in Europe and the US economy is experiencing financial crisis and economic downturn. Unemployment is high and people are tightening their belts. Fiscal stimulus package which was recently approved is needed to contain the deteriorating public finances. Performance of the auto industry, which is the country's major employer, is currently experiencing setbacks. An economic recession and high unemployment state will greatly affect the performance of Shangri-La hotels in the region. 1.3 Social/ Cultural The Beijing Olympics of 2008 is a major influence of the country's foreign relations. It creates camaraderie among nations and puts China in the centre of event. The Olympics boosts the culture the Chinese people as well as opens up the country to the rest of the world. Although the standard of living in China is not equal between rural and urban regions, investments in the cityscapes have created urban migration and rising income. Residents in Europe enjoy a standard of living comparable to most develop countries which is due to decades of solid economic growth. The economic growth is funnelled into the development of a stable social structure. Governments are addressing the challenges posed by an aging population. The establishment of European Union creates a single market that brings in younger, working age population. US citizens have a high standard of living and greater... This essay discusses the success of Shangri-La in Asia, that can be an effective formula for successful ventures in different parts of the world. As a company that aims at competing at a global scale, Shangri-La can be a leading rival of major players in the industry. The company has more opportunities to create a diverse range of products and services. The Spa business can become more profitable as the population of develop countries age and as people become more health conscious. The researcher aims to provide a comprehensive analysis of various business, marketing and human resourcement strategies, that led Shangri-La business to success and provide some recommendations on the topic. As for the corporate level, it is recommended by the researcher that the company would exploit the growing market of China through additional projects on regions with high economic activity and tourist traffic. China is expected to grow in the years to come and the demand for hotels would also grow. T he European and American market is experiencing economic downturn. It is not recommended to focus the organisation’s expansion in these areas because of its economic uncertainty and lack of attractiveness. The researcher then concluds that a market presence can be the primary aim for projects existing in the area. It is also recommended that the company would consider backward integration strategies that would acquire travel agencies in order to boost the company’s capabilities of attracting more guests.

Interpersonal Intelligence Essay Example | Topics and Well Written Essays - 250 words

Interpersonal Intelligence - Essay Example They easily empathize with other people, sensitive to their emotions and moods and understand them well. Social gatherings are greatly enjoyed by them. This explains why they have many friends and they like engaging in team sports (Personality Max, n.d.). Cherry went on to say that because of these characteristics, people with a high interpersonal intelligence will be successful in the fields of psychology, philosophy, guidance counseling, sales or politics (n.d.). Most religious leaders, nurses, therapists, community organizers, teachers and mediators are people with interpersonal intelligence. One can learn to develop his interpersonal intelligence by participating in community organizations, taking a leadership role in group activities, taking up a team sport or informally tutoring other people. Enhancing one’s listening and communication skills are also essential to develop interpersonal intelligence. Cherry, K. (n.d.). Gardners theory of multiple intelligences. Retrieved January 10, 2012, from psychology.about.com Web site:

Role & Functions of Law Research Paper Example | Topics and Well Written Essays - 1000 words

Role & Functions of Law - Research Paper Example The famed writer of Civil Law, Sanchez Roman defined law as a rule of conduct, just, obligatory, laid down by a legitimate power for common observance and benefit. (Nolledo 1978, p. 1) Another requisite is the existence of a sanction or punishment in case of non-observance of the rule of conduct. The sanction may be in the form of either or some of the following: fine, imprisonment, forfeiture of rights and properties, payment of interest or surcharges, liability for damages, expulsion or deportation, and exile. Nolledo (1978) presented following characteristics of business law, to wit: (1) it is universal because it exists in every civilized society; (2) it is progressive because as time passes, business law accumulates new ideas and keeps abreast with modern trends; (3) it is equitable because business transactions involve exchange of values and considerations; (4) it is customary because its rules are followed from time to time or are invoked in every day transactions; and finally (5) it is uniform because within a country, a business act or contract is governed by the same rules. (p. 8) In an article written by Bushman (2007), she recognized the importance of law in the successful operation and existence of business and society. Accordingly, she stipulated that â€Å"laws regulate social behavior, which leads to a society that runs efficiently. Laws also supply ethical standards and expectations, while providing rules of conduct, measures to enforce those rules, and a means for settling disputes. According to Gillies (2004), â€Å"the formal view of law is that it functions to regulate human behavior in obedience to an infinity of different policies. In particular, it aims to regulate relations between persons for in a crowded society, people have to co-exist and occasionally their interests collide†. (p. 4) Other functions of law include: peacekeeping; checking government power and promoting personal freedom; facilitating planning and the

Communication strategy Term Paper Example | Topics and Well Written Essays - 2500 words

Communication strategy - Term Paper Example Purpose for the communication strategy B. Mission of the company C. Situation analysis D. Business objectives E. Communication goals and objectives F. Key themes and messages G. Conclusion and recommendation Through the sections listed above, a strategy based on internal communication, media relations and partners-stakeholders communication is presented. Thank you. A. Purpose Due to globalization and rapid economic growth, multinational firms are becoming very prevalent. Due to this, managers are faced by intercultural communication challenges. According to Hofstede (1980), culture is the software of the mind and as such it has the ability to influence behaviors and thinking patterns of people. The way people function and interact in their day to day lives is a product of mental conditioning. . According to Steyn (2000), communication offers the only way by which team members can work together to achieve the goals of an organization. B. Mission This plan aims at increasing the brand awareness of the company’s merchandise in the Canadian market. The company has garnered a lot of success in Russia and Finland has not ventured much into the Canadian market. The company thus intends to penetrate the Canadian sports industry by supplying hockey sticks. The company has already signed contracts with various Canadian sporting goods chains that will begin selling their merchandise in February 2014. While the Canadian stores will handle the point-of-sale marketing, it is important for the company to raise awareness of its goods in Canada thus creating the foundation for a strong market share. C. Situation Analysis The most important issue affecting the company is the lack of an effective marketing base in Canada. While the company has had some success in other company, entry to a new market with vastly different cultural background may prove difficult. Basically, the company has to contend the cultural gap between the two countries while also proving that their me rchandise is up to par. By instituting these changes, the company itself will experience substantial growth. Communication effectiveness will also make it easier for point-of-sale marketing efforts to progress much better. Internal communication in the company is also set to improve thus improving the overall position of the company. Some of the communication issue that the company wishes to address re as follows. First, the company has to improve communication between the parent company in Pohang, Korea and various partners all over Canada. The second communication issue is raising the awareness of the Canadian market on the company’s merchandise. Finally, the company seeks to set up an effective communication channel with its shareholders thus ensuring the financing of marketing efforts progresses smoothly. At the moment, the company has access to a lot many communication infrastructures. The advent of the internet has enabled communication efforts to be simplified at a che aper price. National media such as newspapers, television and stadium electronic boards provide another avenue the company can utilize. The implementation of the company’s communication efforts is best implemented by the Canadian section of the company. The company can utilize its various partners in Canada in order to develop an effective communications team that has a better grasp of the Canadian economic and social scene. The communication strategies employed will only be deemed successful if the

EC 417 Essay Example | Topics and Well Written Essays - 1500 words

EC 417 - Essay Example He stresses the point that economists and the World Bank which he represent, have great concerns about improved standards of living for poor countries which would enable people in villages like Gulvera to live better. This Easterly (2002) indicates would prevent them from being hungry and diseased. He indicates that increases in GDP per capita would translate into rising income for the poor, lifting them out of poverty. Easterly (2002) then uses the situation in Lahore to look at a number of problems facing the poorest countries compared to the richest. These include infant mortality, diseases and nutritional deficiencies. Easterly (2002) also provides an explanation of the higher infant mortality rates and provides information on the low cost per dose of oral rehydration and vaccination that would prevent these deaths and diseases; and exclaimed that despite the low cost, the extent of poverty is significant. Easterly (2002) sought to emphasize the point that wealth has positive imp lications for one’s health and indicates that findings suggest a relationship between infant mortality and economic growth which implies that the high death rate of infants in Africa in 1990 could have been prevented if the standards of living in was just a little higher than it was. In terms of assessing the poorest of the poor the Easterly points to how they are treated in the poorest countries of the world by the poor themselves and how they are described. Some of the countries mentioned are Tombouctou, commonly referred to as Timbuktu in Mali which is one of the poorest countries in the world and where a 1987 survey showed that 41% of children die before reaching age five. Easterly (2002) also gives some startling statistics on the calorie intake of the poorest 5th countries and the richest 5th countries, and notes the absence of famine in the richest countries while a 1/4th of the poorest countries faced famines in the last three decades. Easterly also looked at the oppr ession of the poor worldwide, child labor which is ignored in 88% of the countries, child prostitution and the oppression of women which takes many forms including wife beating in Jamaica. Easterly (2002) then provides a definition of poverty as: â€Å"that part of the population with incomes below $1 per day†. Easterly (2002) stresses the point that a fast growth rate will lead to fast poverty reduction as economic contraction goes along with increased poverty. Easterly (2002) also gave examples of poverty increasing significantly with severe recession in countries in West Africa as well as the effects of economic growth and economic contractions in Asia. Easterly also points to World Bank statistics that found that a change in the average income of a society led to a proportionate change in the poorest 20% of the population and suggests that the poor could improve their standard of living through the redistribution of income and economic growth. In concluding the Chapter Ea sterly points to the quest of improving the welfare of poor and re-emphasizes the importance of this to the next generation. Chapter 2 – Aid for Investment Easterly starts with a quote, this time from Shakespeare’s â€Å"Two Gentlemen of Verona† as to how something becomes a habit. The focus this time was on

Pick one of the approaches of either realism, liberalism, Essay

Pick one of the approaches of either realism, liberalism, International Society or International Political Economy to show how c - Essay Example The veracity of Wendt’s positing will thus be analyzed in the ensuing discussion that is to materialize forthwith. For one, Wendt’s postulation can be seen to be true, given that it acknowledges the place of realism in international relations. Realism acknowledges the state as the most important actor in the field of diplomacy and international politics. Because of this, national governments are the most important players in international politics, in lieu of non-state actors such as international organizations (e.g., Amnesty International and the Red Cross) and eminent persons such as the Pope. Similarly, Wendt’s standpoint can also be vindicated by the credibility of constructivism in international relations. In international relations, constructivism advances the notion that important aspects of diplomacy and global politics are socially and historically contingent, rather than being inevitable consequences stemming from human nature and the dynamics of world politics. The truthfulness in Wendt’s postulation is predicated upon the fact that the state is a unitary and rational player in international relations. By being a unitary and rational player, it is meant that states speak with one voice. ... According to Jackson (2007), the standpoint immediately above validates Wendt’s postulation to the effect that the US and Soviet Union could unpredictably end the Cold War and their inimical relations because this is the very historical development that took shape. It is true that the US and the Soviet Union ended the Cold War, with the tearing down of the Berlin Wall on November 9th, 1989 and the Re-Unification of Germany on October 3rd, 1990 being done to this effect. Since then, relations between the US and members of the Soviet block have been active and relatively stable, though there have been instances of tension, as was seen in 2008 when Russia invaded Georgia, following Tbilisi’s attempts to re-exert authority and control over its breakaway regions, Abkhazia and South Ossetia. The immediately foregoing illustrates that states are the chief actors in international relations and that they are unitary and rational in their actions. The US, having its domestic acto rs such as the Congress (just as the Soviet Union) and local political games, is a matter that does not hinder it from identifying its chief national interest (Jervis & Art, 1985). The Soviet Union and the United States, having the prerogatives to end the Cold War if they had wished to, is a matter that is underscored by them being the very participants who stoked the Cold War tension against each other. This is well illustrated by the Cuban Missile Crisis, which took place between 16th and 28th of October 1962, as the most serious Cold War standoff between America and the Soviet Union. Having discovered the Soviet Union’s intention to position nuclear missiles in the Socialist Cuba, the US dispatched naval blockade to stop Soviet Union ships from varying missiles to Cuba. On

A Proposed Health Promotion Campaign Against Obesity Assignment

A Proposed Health Promotion Campaign Against Obesity - Assignment Example The factors of the accessibility of junk foods and the trend of â€Å"supersizing† meals, not to mention the availability of high caloric foods of low nutritional value but are highly appealing to children because of its rich taste are mainly responsible for them getting less physically fit (Buchholz, 2005). Also, the environmental progress of eradicating some parks and natural playgrounds for children to build buildings for industry and residences may not benefit the physical health of children due to the fact that they have less access to locations where they can expend their excess physical energy (Frieden, Galvez. & Landrigan, 2003). However, the most common cause of the decrease in physical activity of children is that technology has made it easier to fall into a sedentary life. Children are more than adequately entertained by the multitude of choices on television shows, internet sites, computer games, etc. Nowadays, most children are homebound, engrossed in computer games, watching videos, surfing the web for hours, etc. Children find less need to play outside because there are a lot of available conveniences and entertainment indoors for them. Hence, playing games, running around, climbing trees, bicycling, etc. are slowly becoming activities of the past. Physical exercise for these children is not given much priority anymore. Many parents enroll their children in dance classes, sports, etc. just for them to have physical activity. Obesity in children has been on the rise and one factor is lack of physical activity. Experts agree that the combination of the availability of energy-dense processed foods and lack of physical activity may be the culprit of obesity. The Centers for Disease Control and Prevention (CDC) provide data that suggest that the number of children attending daily physical education classes declined from 18.3% in 1995 to 12% in 2001.