Domino’s marketing mix Essay

Domino’s Pizza has chosen a market follower strategy. The product positioning of Domino’s is delivery in 30mins or less pizza to every customers. At such product promise, Domino’s able to implant the top of mind in customer’s mind. The product mix has evolved to include pizza, salads, sandwiches, chicken wings and specialty desserts. Whereas, Pizza Hut has always followed â€Å"Single brand positioning† called â€Å"Pizzas†. Pizza Hut also goes with multiple product strategy as Pizza Hut not only sells pizzas, they also deals with variety of other product such as appetizers, beverages, chicken wings. Pizza Hut more emphasize on the dining experience and food quality. Pizza Hut mainly sells Pan Pizzas, Stuffed Crust Pizzas, Thin Crust Pizzas, and Twisted Crust Pizza. Papa John’s against current national and local take-and-bake companies or non take-and-bake companies. They also serve pasta and rice, pizza pocket, soups and salads. Papa John’s resources are its commissary and high quality ingredients as it is raw materials. _PRICING (MALAYSIA PRICING)_ _BRAND_ _SMALL/ REGULAR/ LARGE_ _STANDARDIZED ORDINARY PIZZA PRICE_ Domino’s Rm11.80/Rm 24.80/ Rm 34.80 Pizza Hut Rm9.80/ Rm 21.80/ Rm 30.80 Papa John’s Rm12.50/Rm 23.90/ Rm 32.50 _* Current pricing list of Pizza Company in Malaysia._ From the table we can see that Pizza hut offers the best deal of ordinary pizza out of Domino’s and Papa John’s. The price range of pizza is RM10-RM35 excluded tax and service charge. Mostly the high price attributed to the high quality of ingredients used. For example, Domino’s sourced its Pepperoni and Jalapeno needs from Australia and Spain respectively. Meanwhile Pizza Hut implementing â€Å"A high/low pricing† strategy as far as its new product are concerned where it fixes the price higher than its competitors and then gradually lowers the price below the competitor’s price. Papa John’s utilizes the point-of-sale technology in all outlets in the mean time; Papa John’s also currently follows a low cost differentiation strategy for its production policy. _PROMOTIONS (PROMOTIONS APPLICABLE IN MALAYSIA ONLY)_ In the aspect of sales promotions, there are customer’s claimed that Domino’s actually offering the best deal of the price. This is because Domino’s is having an offer which customers who order up to two regular pizzas only cost RM 30. Pizza Hut is using a marketing strategy in order to capture consumer’s philosophy by selling their personal pizza and every day $10 large pizzas offer. Papa John’s do has its promotions where customers buy any medium or large pizza will get same size of another pizza for free on Tuesday only. From the aspect of media advertising, Pizza Hut has always been named for the good advertising. Pizza Hut has widely promoted by all kinds of advertisement through television, radio, newspaper. In Malaysia, we seldom see Domino’s and Papa John’s advertisement on television but frequently heard from radio or print media. Basically all pizza company does direct marketing like they selling pizza through internet and nu mber. _PLACE_ Since Domino’s is not a dine-in restaurant so Domino’s does not offer dine-in as a method to distribute its products. With the advent of mobile apps, Domino’s has now digitalized their system for the ease of ordering. Online ordering is also a method that Domino’s used to distribute its products to the customers. Domino’s utilizes 30minutes or less delivery or it’s free basis. Pizza Hut uses three different methods of places its products directly to the market. The first method of distribution used by Pizza Hut is by delivery. Customers can call Pizza Hut and place order, and then the order will be delivered to the customer’s home. Secondly, customers can choose to dine-in in restaurant over delivery. Lastly, Pizza Hut does receive orders from the internet from customers who would like to order a delivery. Similarly, Papa John’s is using delivery to distribute their products to their customers. Other than that, they also using d ine-in as a way to give-out their products unlike Domino’s.

Reading Response on “Murder on the Orient Express” by Agatha Christie Essay

This book is about a detective who boards a train to a have a vacation, however one of the passengers were murdered during the night. Therefore, Hercule Poirot interviews everyone to try find the murderer. I really enjoyed this book as it got me guessing who the murderer is right way through the book. When I read this book again a found a few clues that I just read over without noticing them. For example, Mary Debenham says â€Å"Not now. Not now. When it’s all over. When it’s behind us. Then,† to Colonel Arbuthnot. At this moment Poirot, Mary and Arbuthnot are the only passengers aboard the train. This is important intimate relationship between Mary and Colonel Arbuthnot is suspicious because the two seem like strangers to each other. Even though it is unclear what Mary is talking about, it is a bit suspicious as what will be â€Å"over.† When the events start unfolding, Mary and Colonel refuse to tell Poirot what they were talking about. This book made me think of people in general and their identity. In the first two sections, all the passengers seem correct but in the third section, their identities are revealed. Most of the passengers tell the truth about their names but not their profession or association with the victim. Some of the passengers changed their names This book also made me think about justice, as Ratchette was a bad person and kidnapped the Armstrong’s daughter but is found not guilty, so 12 passengers who are associated with the Armstrong family have a plan to kill him to set things right. It made me think how sometimes life can be unfair but is it good to avenge someone, especially if they are innocent? This book shows that if it was for the better, then it is fair.

Analyzing Conflict and the Influence of a Collaborative Environment Essay

Analyzing Conflict and the Influence of a Collaborative Environment - Essay Example This included Tim, a senior editor. Laura was working at the place for close to a month while she and fellow workers went out for happy hour one evening. All of them had a good time consuming fair alcohol amounts. While all left the bar heading home, Tim, with a secret attraction to Laura ever since they started working on the journal, solicited a cab offering to ride together with Laura. Laura was okay with the offer. While inside the cab, Tim suddenly initiated an aggressive sexual encounter towards her. Aggravated, Laura also pushed him from her telling him to go away from the cab. Full og mortification, Tim suddenly slinked from the cab. The following day, Laura went to work with particular apprehension. Tim went to her office to apologize for the inappropriate behavior previous night. With relief from his apology, Laura did not pursue the issue through normal channels across the office. She thought that Tim’s apology meant no need of dwelling on the past. Laura was one of the new employees and was learning office politics while proving to be a competent editor. She was not interested in rocking the boat and bringing negative attention towards herself. All would have remained well if only Tim settled on one sincere apology. However, he kept apologizing whenever he was alone with Laura. When he initially began apologizing, Laura assured him that "it was fine". After two months of constant apologies, she was convinced that even though she requested him to stop apologizing, this was to no avail. Full of frustrations, she shared the issue with few of her co-workers. In the end, the co-workers watered down respect for Tim. The initial conflict cause was the cab’s sexual advance occurring in rather private setting. Sexual overtures remain inherently private even though consequences play out in public contexts. In fact, the sole reason for Laura going to the Ombudsman was that this conflict classified as ‘private’ while wanting to

Criminal prevention, treatment or punishment program Research Paper

Criminal prevention, treatment or punishment program - Research Paper Example The employ of such youth and juvenile-oriented programs vary from one state to another although local authorities and police officials admit that one without the other is simply incomplete. In criminal prevention and suppression, both practices are displaying effectiveness at different levels although prevention had proven to be more efficacious in exploiting the use and management of one of the least discussed but highly important areas of criminology – the finances. 2 In seeking for the restoration of the Community Youth Services grant line for the two fiscal years 2011 and 2012, Chicago Area Project (CAP) Director David E. Whitaker, said that the programs which focus on juvenile delinquency prevention cost taxpayers less than $500 per youth yearly while the expense of keeping a juvenile delinquent in detention is estimated to be up to $80,000 or $75,000 more expensive per youth, per year. The director of the Illinois side of the CAP project said that even if only one percen t or 700 of these youths go into juvenile detention, the cost would be a staggering $56 million annually or ten times greater than the entire Community Youth Services grant line. ... Such principle is explicitly underlined in the mission statement of the Anti-Gang Office, a division of the Mayor’s Office of Public Safety and Homeland Security in Houston, Texas in these words: The office operates under the premise that gang activity is best addressed through three strategies: prevention, intervention and suppression. Prevention and intervention are offered by service organizations, with suppression addressed by law enforcement and criminal justice agencies. (houstontx.gov) 3 Peace and stability starts at home particularly with the parents themselves establishing the very core of discipline and provisions that make for a peaceful and stable family, the most basic foundation of any society. Generally, the whole community and the public at large will eventually take charge in the overall aspect of crime deterrence noting that the pillars of the justice system notably the police can only be as affective as the general public wants them to be. In reiterating the effective symmetry of criminology, a Mayor of Houston states that: â€Å"suppression is generally not successful alone. Houston provides an example of how suppression can be combined with other program elements, in that the Mayor's Anti-Gang Office uses suppression techniques as one element of the OJJDP's comprehensive gang model, â€Å"a paradigm that utilizes five core strategies (community mobilization, provision of opportunities, social intervention, suppression, organizational change and development) to address gang issues within a targeted community.†(usmayors.org) Working closely in consonance with the Anti-Gang Office of the Mayor, the Houston Police

GDP and the circular flow of income and expenditures Research Paper

GDP and the circular flow of income and expenditures - Research Paper Example roductivity, expenditure, or income (gross domestic product of a nation) (Ouanes, Abdessatar, Subhash, Thakur, Lienert, Marciniak and Swiderski, 1997, p.87). Consumption is a primary concept in economics, and many other social sciences also study it. Economists are very much interested in the relationship that exists between income and consumption. According to some economists, consumption entails the final purchase of goods and services by individuals. Other economists define consumption in a much broader manner. They define it as the aggregate of all economic activities that does not include the design, marketing of goods and services and production. An example is the adoption, selection, use, disposal and the recycling of the services and products (Ouanes, Abdessatar, Subhash,Thakur, Lienert, Marciniak and Swiderski, 1997, p.87) According to economists, Investment is the accumulation of physical entities that are newly produced, such as goods inventories, houses, machinery, and factories. Also in macroeconomics, it is the amount purchased per unit time of goods that are not utilized but are employed in at a future date production. It is as a function of interest rates and income. An increase in the amount of revenue will contribute to higher investment and, on the other hand, higher rates of interest may lead to the discouragement of investment since it will be more costly to borrow money. More so if a company decides to use its funds in an investment. The interest rate will represent an opportunity cost of investing the funds rather lending out the money for interest (Ouanes, Abdessatar, Subhash ,Thakur, Lienert, Marciniak and Swiderski, 1997, p.87) According to economists, government spending entails all consumptions of the government, investments, and transfer payments. Government spending can be by taxes, seigniorage, and government borrowing. Changes in the government expenditure are a primary component of fiscal policy which is used to stabilize the

REPORT Essay Example | Topics and Well Written Essays - 2000 words

REPORT - Essay Example Staff at the restaurant should address customers politely avoiding stereotypes along race or class. The FAMM model The Five Aspects Meal Model refers factors that play an important role in the restaurant to make the meal experience an entire process. These factors include the room, the meeting, the product, the management control system and the atmosphere. The meeting Service and service quality is considered as a ‘meeting’ depending on the way that the customer is treated. To understand the value of the meeting, a restaurant staff needs to have knowledge of social psychology and rules of etiquette. Higher education is vital for service staff to exhibit mature social interaction in the restaurant. Service staffs make the major contact between a client and the restaurant. A waiter should to explain to the client what is in the menu and the preparation time of meals in a friendly manner. Arrogant waiters can make the whole dining experience very boring to the client. Waite rs should also understand that customers might elevate their own social status in a restaurant. A customer can pretend to be successful and rich. (Kivela, 1994, pp 24).Waiters should be able to assist customers who are less experienced in hotel dining. A waiter who is more helpful than arrogant to an ignorant client will help the restaurant obtain a good reputation.(Finkelstein,1989, pp 34). The room Many meals are consumed in a room. The person offering meals in a commercial setting should improve the eating environment to meet the client’s needs in the best way. Decoration of the room should take into consideration aspects such as style, history of the room, and the design of the room. The created eating environment in a restaurant setting is called a ‘service scape’ (Bitner, 1992, pp102). Modification of the context of a room can influence our taste of wine (Hersleth et al., 2003, pp54). The beliefs and past experiences of a client while consuming food in the same environment changes depending on the context of the eating. Meals need to be in agreement with the overall style of the restaurant (Bowen &Morris, 1995, pp56).Restaurant interiors should also be in agreement with the type of food offered. The product The product component is made of the foods and beverages served in a restaurant including their combination. Waiters in a restaurant are able to use their theoretical and practical knowledge of food and drink to suggest on choice of wine and food. The main purpose of having immense knowledge of food and beverages by the customer is to be able to satisfy the client’s need for the perfect combination of food and beverages. A study by (Nygren, 2004, pp98) has shown that sometimes food and wine combinations fit together but occasionally they do not .The visual effect of the product also has an effect on the restaurant experience of the customer. A study by (Warde and Martens,2000pp210) shows that visual effect played a vital rol e in creating success for the restaurant. In some extreme cases, the appearance of the dish was an indicator of whether the restaurant had succeeded. The taste of the food should meet the expectation of the client.( Fine, 1992,pp104).Consumers of readymade food for example expect their food to taste good .Sensory characteristics of food is vital in any restaurant. The management control system. Leadership and economic issues are under the

Environmental Scan & SWOT Analysis Research Paper

Environmental Scan & SWOT Analysis - Research Paper Example The approach by the company in the last five years has been the milestone in the establishment of a global brand. Through focusing on brand pyramid and dynamics encompassing silky design, pleasurable experience, and the interplay between driving pleasure and serenity, the corporation established consistency and high level alignment in the sector (Anushree, 2012). Additionally, the global financial position has been useful in the strength creation which is vital in the wadding off competition. One major financial indicator is the overall growth of the corporation. From the financial year of 2002 t0 2006, Nissan experienced an average growth in revenue of 13.8%, net income growth of 11.33%, and a net asset growth of 15. 62%. The values indicate the financial strength of the organization (Cleland & Ireland, 2006, p. 22). Weakness Despite the positives, the company has several key weaknesses that could lead to serious problem in case of the increase global financial crisis. The company r elies heavily on overseas markets which may be affected by the increasing financial crisis and recess. The second major weakness is the product innovation time lag. For instance the company launched two new or redesigned vehicles. This is low compared to 14 in the three previous years. The result of the misjudgment may affect the brand visibility due to the increasing competition. Thirdly, the Japanese market does not use diesel as such diesel vehicles accounts for only 0.4% but the usage of diesel engines in the euro zone is high. The major problem is that the company has not invested in the development of the diesel engine leading to the technological drawback (Boone & Kurtz, 2011). Opportunity The major opportunity existing in the Asian market is low penetration and improved income levels leading to continuous jumps in the demand for vehicles. This is an opportunity that can be grasped to increase profitability. Secondly, the relocation of the manufacturing units to regions with lower production costs leads to the better and improved profits for the corporation. Additionally, manufacturing units in America and Europe have huge capacities in line with their vast domestic automobile output (Chilton & Bloodgood, 2010). The creation of the Renault-Nissan purchasing organization in 2001 helped in the combination of resources to create an efficient organization. Threats Cross-cultural disharmony is created through the integration of Renault and Nissan. The occurrence of disharmony creates a challenge for the corporation and may result in serious problems if not properly solved (Cleland & Ireland, 2006). Additionally, the rising commodity price is a major threat for the company because it increases the production cost. The rise of cost of raw material such as steel will create a vital threat to the corporation. Finally, market saturation can affect the corporation in line with the changes in the market demands. The rise of the SUV market is a testament of the chan ge in the product and market innovation, which in turn affect the market composition (Anushree, 2012). Environmental Scan Environmental scan addresses the issues of political, economic, social, legislative and environmental concern for the company. After the global financial crisis experienced in 2007 to 2009, changes have been instituted in the financial and banking sectors.

Health and Human Services on Teen Pregnancy Research Paper - 1

Health and Human Services on Teen Pregnancy - Research Paper Example The HHS has addressed this problem through a number of mandates and programs such as comprehensive sex educations, health care, and researchers. Several programs have been greatly effective in lessening the statistics. With more collaboration and resources, future plans will extensively assuage teen pregnancy. Teenage pregnancy is one of the serious challenges that the society has been facing for a number of years. Statistics have shown the veracity of this social issue. Contributory factors range from countless general elements such as culture and poverty to particulars like personal viewpoints and attitude on relationships. To tackle the crisis, Health and Human Services (HHS) have encouraged and implemented programs. Different kinds of strategies have been utilized by a variety of organizations in diverse areas. This paper specifically delves into the matter of teen pregnancy and how the HHS has intervened regarding this problem. Particularly, the following discussions cite how teenage pregnancy has affected the public over time. Certain facts on its history and some alterations of the problem will be mentioned. Furthermore, the various development programs to address the said crisis are mainly considered. Especially, HHS’ strategies will discourse. An example of a best practice will be highlighted. This will be a kind of an approach that is quite efficient in coming up with positive results. This entails plans that seek to work with the target population which considers their peculiarity and lifestyle. Evident effects of changes in the legislation will be looked into. The improvement of the situation as a result of the mandates testify to the significance of the approaches supported by the said laws. The rulings’ competence with diverse populations is likewise noteworthy. Some laws are only particular in certain situations but are not that applicable in other kinds of contexts.

Mentoring and Clinical Supervision in Nursing Practice Essay

Mentoring and Clinical Supervision in Nursing Practice - Essay Example The apparent gap between the scholarship, academy, knowledge, and learning can actually only be bridged by a constant supervision while rendering clinical activity and care by the mentors of the mentees Although there is a growing concern regarding the frustration related to today's nursing environment, an attitude change is enough to beget drastic changes in the status of healthcare nursing. This is the time of rapid and phenomenal changes in the pattern of healthcare delivery mainly due to advancement in technology and progressive development of the cult of increasing application of research to accomplish evidence-based care (Mills, J.E., Francis, K.L., and Bonner, A., 2005). Despite the problem apparently is crucial, the solution to issues in the nursing work environment and nursing practice parallels it since the nurses have the opportunity to use the power that already exists in the role of bedside nurses, and that role is that of mentoring that involves clinical supervision in implementing practice. Through mentoring, the nurses can continue to create common bond, feelings of acceptance, and a sense of loyalty within the profession (Browne-Ferrigno, T. and Muth, R., 2004). Mentoring and clinical supervision are critical in nursing. ... Despite the current hectic environment, nurses must make the time to mentor and supervise juniors (Yegdich, T., 2000). Taking the example of critical care nursing that involves sound knowledge of instruments, gadgets, medicines, and the physiology of life, one can easily assume that experienced critical care nurses have a knowledge base of vast clinical expertise, and in that clinical area, nothing happens outside evidence-based practice, and therefore, management of care of the patients is not possible without the wisdom and expertise acquired over time (Jenkins, E., Rafferty, M., and Parke, S., 2000). Impact on Knowledge: Nurses who are blessed with both knowledge and expertise mainly due to extended clinical experience would naturally be called for these leadership roles including mentoring and clinical supervision in professional development of junior nurses. They are in a position to offer continuing education, to provide opportunity for growth, to encourage certification among the mentees and the supervised, and ultimately in this way, to facilitate the opportunity for the new nurse to network with others in her area (Rafferty, M.A., 2000). The nurses do have the power and capability to make a difference, thus, not only in the lives of the patients and their families cared for but also to imbibe energy and interest in the practice environment with continued mentoring and clinical supervision of one nurse at a time. It demands a belief and love for the job and confidence that changes can be brought about in the environment of work involving the care of the patients by a process of progressive and d evelopmental nurturing of those who will

80 yard run Essay Example for Free

80 yard run Essay 80 yard run BY tmille30 The main character of the short story, The Eighty Yard Run is Christian Darling. Everything in life cannot be handed to anyone on a silver platter and Christian finds this out the hard way. He is a man who thinks he is a famous football player but soon finds out he is not as good as he thinks. He was an athlete but not a gifted one, he spent the most of his career blocking for someone else better. Louise is Christians wife and she treats him like gold and spoils him with many gifts. Christian Darlings haracter completely changes throughout this short story as he goes from riches to rags. A mans football career is never remembered by what he does at practice. It might be remembered for a day but never a lifetime. Football is Judged by what you do on the field when a war between two teams is at hand. Christian did not have many long runs in his life while playing running back. I think this is why an eighty-yard run was so important to him at practice. He was trying to make his legacy in life more about football rather than something else better than that. Football is not all that people make it out to be, yes if you are great you may get the fame and fortune but the chance of that happening are slim to none. Football is a sport that is terrible on the body no matter what the age of person playing is. All is does is beat your body every single day but that is why some people love it. Football was all Christian knew and he makes it out to be that it is the only thing he loved in life. He wanted to be running the ball every down rather than blocking and wants to be making the big plays rather than going unnoticed. What he does not realize is the fact that football is a team sport and not everyone gets the glory. Linemen block every single play and they have no glory that comes from I but they still do their Job. The real glory of football is walking off the field after every game knowing you did all you could do to help your team win. That is the true meaning of football and Christian is not smart enough to realize that, he is Just blinded by spotlight. Christian wants to be remembered as a great football player but at the end of the short story they are at a game and people o not even know who he is let alone even if they have heard of Christian Darling. Christian is a very well liked man by all, Just from his football standpoint. It seems like everyone loves football players Just because of the lone fact they are popular. Louise loved him for who he really was; they got married after they both graduated college. He is very spoiled and does not seem to do anything on his own, everything seems to be given to him in life and in most cases it is nota good thing. It seems Darling is only with Louise for all that she gives him and does for him. I think this because once he was out of money and her fathers company gave them debt up to their heads he began to constantly drink and lost his mind. This would make Louise extremely unhappy and Christian is lucky he did not lose the only thing that has stayed with him for the majority of his life. Football is a sport that you cannot play your whole life because of how hard the game has to be played and Darling does not realize this. Louise is a woman that will always be there for him unlike football. Christian needs to wake up and realize that he needs to treat Louise with respect and love her like he hould. It is not her fault football is no longer in his life or the fact her fathers you have to make the best of them rather than crumble under all the pressure and just give up. Everything was fine when Louise was wealthy and good buy him gifts all the time. This Just shows that Darling does not truly care about anyone but himself. A relationship is not about gifts or money; it is about being truly happy with your significant other for who they are. In conclusion Christian Darling is a man who starts at the top with a loving wife, lots of money, and a football career but lets life rag him down when life get tough. He drastically changes as a person when he has to make the transition from football player to a man that has to work an everyday Job. Darling stays at home and drinks his life away and lives in shame while his wife goes out and works for all the money she can to try and pay the debt off. This character just goes to show us that no matter how easy life seems, anything can change for the worse at anytime and you must be ready. You must make the best out of it rather than sit back and feel sorry for yourself or let someone else do everything for you.

Developing Corporate Entrepreneurship

Developing Corporate Entrepreneurship Introduction Todays economy is experiencing its ups and downs very quickly: rising competitiveness and fast changing technologies create pressure to the companies that want to stay at the top of their markets. This is not going to slow down, so the need for tools of success is arising. At the same time we are moving away from the Morris and Kuratko (2002) belief that entrepreneurs are born, not made. That is why the wanting, believing, hoping, planning must be followed by doing. As already Confucius said: When it is obvious that the goals cannot be reached, dont adjust the goals, adjust the action steps. It is time for action and one form of it that suits different businesses nowadays is Corporate Entrepreneurship (CE). As it was stated by Sharma and Chrisman (1999), corporate entrepreneurship is the process whereby an individual or group of individuals, in association with an existing organization, create a new organization or instigate renewal or innovation within that organization. There are lots of definitions for CE nowadays, but all of them do not change the fact that CE is a tool for differentiation and competitive advantage in todays economy. In order to make a go of this phenomenon, organizations have to develop their strategies how to implement the entrepreneurial spirit in the everyday practices. In this way corporate entrepreneurship spontaneous or induced by the company itself will be not rare and unexpected, but in contrary, become a tool of overcoming inside issues, as well as external pressures. Corporate Entrepreneurship and Human Resource Management A lot of researches, studies were conducted in order to discover the inevitable truth that CE positively affects the performance of a company: it creates competitive advantages, helps to differentiate, adapt to new or quickly changing markets, and deal with external and internal challenges. As CE is seen as a multifaceted tool, the intensity of CE in an organization can be described by five different dimensions identified in a meta-analysis by Saly (2001): innovativeness, risk propensity, proactiveness, corporate venturing and self-renewal. When creating an organizational structure, as well as inside culture, these dimensions should be a scale measuring the future success of a company. Dealing with the globalization and fast moving changes, a company must take risks, be proactive and strive for innovation. Nurturing these traits, adapting to the environment (self-renewal) and fostering creation of something valuable that generates returns are CE key success factors in the economy of today. Of course no CE can be fostered without Human Capital (HC). In order to become an innovative, entrepreneurial organization needs the knowledge, skills, experience the HC can provide. This is why HC should be one of the most important and valuable assets for every organization. Investing in HC should be a first step towards building and encouraging the entrepreneurial direction of the overall company. As from the employee-organization relations (EOR) literature (Rhoades and Eisenberger, 2002), the strongest influencers of employee affect are the organizations leaders. Their Human Recourse Management (HRM) practices can valuably contribute to effective enhancement of CE. Different HRM techniques can create a suitable inside culture for an organization to become innovative, flexible and more entrepreneurial. Each HRM practice can be addressed to different employee characteristics and in this way design the employee-organization relationships towards a collective entrepreneurial collaboration. Therefore EOR strengthened with HRM practice can become an efficient tool for creating a collective entrepreneurial atmosphere inside any organization. As organizations nowadays become living entities, diving into the trend of organizational learning, there is less fear that it will develop a strategy and become stagnant. That is why the HRM practices also evolve during the life of a company. Introducing new projects, renewal of the staff with different KSAOs (knowledge, skills, abilities and other characteristics) needed at the time, allocating resources needed for development and inside learning all this organizational support is now more a necessity than luxury. So, understanding that without a learning attitude and readiness to change according the situation, any HRM practices will not be able to influence the companys corporate entrepreneurship level, is vital. Following the idea of George Bernard Shaw: à ¢Ã¢â€š ¬Ã… ¾Progress is impossible without change, and those who cannot change their minds cannot change anything. HRM practices fostering CE inside the company HRM practices should be an important driver of CE because it involves organizational learning driven by collaboration, creativity, and individual commitment (Kaya, 2006). To foster CE in a company the first task is the set up of internal culture and environment (studies show there have to be available resources, management support and a reliable organizational structure right at the beginning in order for a company could start entrepreneurial activities). Following different studies conducted on the topic of CE and HRM practices, how to establish a suitable internal environment for intrapreneurship seems to be based on these organizational arrangements/managerial tools: Staff selection the objective of staff selection is to form an appropriate resource base of HC to foster entrepreneurial activity. As the HC of any company is one of the most important facilitators of CE, selective hiring can be a tool for influencing the CE level. The selection criteria should fit the organizations culture, be in line with the CE dimensions and reflect the needs of the company. During the process of selecting staff it is beneficial to think about the skills needed in the industry the company operates, how the employees could work together and create a brain trust. Emphasizing the team spirit is very important, because the prominence of collective entrepreneurship is growing. New members should have new ideas and complement the staff by being different and experts of their own sphere. New management staff should have relevant KSAOs, be creative, strive for action and be supportive. Finally, a possibility to grow in ones own career should also be seen during this process, because it will serve as a motivation tool and foster better environment in the company. Management support the positive attitude as well as encouragement of the higher hierarchy levels of the company for generating and developing new business ideas. Management support is important because it indicates the willingness of the managers to facilitate, promote and institutionalize the entrepreneurial spirit and activity within the organizations system and processes (Hornsby et al., 2002) which would encourage the intrapreneurs to engage in innovative projects. If the organization provides support and some autonomy it can then count on the commitment coming from employees. Still coordinating the use of resources, contributing to the fulfillment of the separate individual suggestions or efforts will end up with an increase of overall efficiency. Management support for problem solving and conflict resolution in the intrapreneurship process is required in the idea generation, development, and particularly implementation (execution) stages of the ideas (Damanpour, 1991). This will positively influence a corporations entrepreneurial behavior and enhance potential intrapreneurs perceived trustworthiness to their corporations in terms of detecting opportunities and willingness to develop novel or useful ideas, and/ or projects, and to take risks to actualize them (Stevenson and Jarillo, 1990). Internal supportive environment, tolerance for risk taking to their intrapreneurs, and a high quality HC will contribute to the innovative performance. Companys 3M approach could be taken as an illustration of the management support importance. This firm understood and experienced that capable and motivated employees can turn the company into a profitable, innovative and successful organization. That is why the management was trying to create an environment that supports individual entrepreneurship: a climate that stimulates ordinary people to produce extraordinary performances. Allocation of free time provision of sufficient time to work on developing novelties without any burden of routine workload. Delivery of free time inevitably encourages employees to take risks for putting their novel ideas into practice. When given time for convincing the management level about your project success, employees are not so distracted from their main duties and usually show more commitment towards the company. But this creates a necessity for additional control that the allocated free time would be used for purposes that benefit both sides. Here it comes out that before any significant changes there is a need of HRM practices that boost mutual understanding, better ties between employees and the organization, and make sure their values and visions are on the same path. Organizational structure should be convenient concerning decentralization level or decision-making autonomy. Employees should have the opportunity to express and suggest their ideas easily. The suitable decentralization level differs among every company, but it is a tool to become more flexible, innovative, and active suit the dimensions of CE. If organization provides autonomy for employees who actually carry out the work, this will stimulate their commitment to act in the best way for the company. Having a balanced relationship between autonomy and discipline creates an environment where employees can act, take weighted risks and innovate towards successful outcomes of the company. Companies that are becoming rigid really slow down all the innovative processes as well as cannot implement all of the possible improvements. When thinking about new ventures, projects in order to boost the competitive advantage and profitability of the company it is important they fit the organization in terms of context and organizational structure. There is a possibility to foster integrated or separate CE. For better understanding of the importance of these practices some companies can be taken as an example. Analyzing the case of the company Polaroid, one can see that the impact of bureaucracy, biases and downsizing was a big obstacle for nurturing inside entrepreneurship. The company was big-sized and stagnant, becoming a market follower. The entrepreneur in this company (Joline Godfrey) experienced difficulties to introduce her project because of the hard-to-reach attention of the managers, not flexible organization culture. The inside culture was also not women-friendly and did not show enough interest in projects that were not fully in the area the company operated. In such cases, when an organization becomes rigid, does not answer market needs mostly because of the compilation, slow processes CE must be fostered and implemented. One of the first steps should be an entrepreneurial-oriented structure that allocates the power of decision making not to the higher level employers, but takes into account the employees who know the most about the projects being undertaken. In the case of Lucent (a telecommunication equipment manufacturer), their New Venture Group formed a separate organizational entity. This entity was operating as a base of research for new opportunities, products, and businesses. Being separate has its advantages, because in this way the formed CE device does not suffer from the bureaucratic rules of the parent company, still can use the support needed, creates its own inside environment and culture that can foster CE more easily. That is why, when forming new entrepreneurial project each company has to evaluate its fit in the organization. Usually small projects are of better use inside the company: they can be accessible for all employees, motivate them to work on their projects too, but at the same time not to be too distracted from the mainstream of the company. An example of such an approach would be the case of the company Ohio Bell. The program ENTER-PRIZE (Excellence Through Employee Innovation) was designed in order to support, reward the employees who had ideas how to cut operating costs or generate revenues. This program was an implemented cultural change of the Ohio Bell company. Being nurtured inside the company and connected with all employees, this project had the best place inside the company, fitting the mainstream operations and concept. Fostering innovative ideas, this program was also a good example of the power of rewards towards CE growth. Incentives and rewards availability of a performance based reward system encouraging innovativeness is a way to foster entrepreneurship among employees. If the management tries to convince the employees to act like intrapreneurs, it must also be willing to pay them as entrepreneurs (Thornberry, 2003). Having trust in the rewarding system boosts the employee commitment, willingness to take risks and reveal the projects that could benefit both sides. A reward system that is based on achievements in innovation projects, may lead the brightest and most ambitious players to avoid innovation projects with uncertain outcomes. Building a reward system shows a positive attitude towards the employees and can significantly increase their motivation to benefit the organization. It is important to see the reward practices as a long-term thing, make resources available and not punish the employees straight after the first failure of an entrepreneurial project. Failure or errors tolerance in case of creative undertakings or risky project implementations. Such showed tolerance together with managerial support is a strong tool creating positive environment for CE. A conservative managerial attitude will block the willingness to innovate and cause lack of confidence of the employees. In order to overcome the possible frustration, organization should support the HC even during failures and continue investing in the projects that have high potential. Taking failures as an inevitable step towards success will help to maintain the level of confidence for further innovations and profitable ideas. Of course, in order not to lose control and take healthy risks, companys should build an organizational mechanism to decide which innovation projects are likely to bear fruits and which should be cast aside without having trial-errors. For example, a well known company 3M implemented a more disciplined approach to defining, selecting and funding projects. Instead of running 100 of them as earlier, the process shifted to 12 projects from which 10 are expected to be successful. In this way companies are more oriented, quickly reacting and can create true competitive advantages through expedient CE. Training and development appropriate abilities can be acquired through training and development strongest results towards boosting CE. Training can overcome the factors that decrease employees job performance and satisfaction. Staff development seen as activities that increase employees qualifications and performance at all hierarchical levels through education, career management, and work structure. All these practices can promote entrepreneurial behavior and improve the environment in the company. Training programs should be oriented towards building useful CE skills, fostering the dimensions of it inside the company: change acceptance, willingness to take risks, assume responsibility, and the value of teamwork and shared achievements. Training activities that enforce interpersonal skills should be fostered. Also training that supports creativity will strengthen innovativeness and potentially strengthen self-renewal and new business development. Finally, training on how to transf er new ideas into business will lead to higher intensity for risk propensity and proactiveness. For effective training, programs should fit the companys strategy and work process. To unfold their full effect on CE, expert knowledge, social competence, creativity, and methodical expertise are especially important to be considered. Specialist assignment specialists can anticipate and estimate specific problems earlier and thus identify needs for modifications more quickly. As CE is more often seen as a collective process, instead of putting the emphasis on one individual, firms must encourage cooperation among specialists to increase successful innovation processes. This is stressed because as environment impacts on organizational behaviors it is also seen in change of relationships between employees and employer or managers inside the organization. In order to become competitive and innovative, firms have to adopt new strategies, as well as different employee-organization relationship (EOR) patterns. The importance of this is significantly growing, because corporate entrepreneurship involves not only product innovation, risk taking or proactive responses to environmental forces, but also organizational learning, driven by collaboration and commitment. Here the collaboration of specialists could be seen as a link between employees, managers and their potential to foster corporate entrepreneurship together. As it can be observed in the Siemens Nixdorf Informationssysteme AG (SNI), a company that confronted financial and inside environment problems with a program called Change Agent Program, managerial support, concentrated staff selection and employee training and development are the tools that foster corporate entrepreneurship spirit and help to overcome the downturn a company can experience. The Change Agent program looked to replace Siemens Nixdorfs rigid corporate hierarchy with a more flexible and entrepreneurial attitude that would be more responsive to market demands. The company operated in a very competitive European market, was undermanaged and over consulted. As the employees at SNI experienced restructuring at the company during the early 1990s and four years of losses, the inside culture was far away from a company one could call innovative and lead thinking (as the ones operating in IT industry in US). The program though was focused on employees, emphasizing the importance of the people at the company and expanding the opportunities open to them. The goal of the 13 week program was to build an understanding of business fundamentals and business change along three dimensions: customer, competitiveness and culture. It combined presentations, discussions, workshops, case studies, best practice site visits, internships, and coach research. An important goal was to provide participants with new perspectives about their projects and give them the know-how to implement them upon return to the company. The programs aimed to have the sponsors (each member had two of them) provide leadership, guidance and support in order to help them achieve their project goals. This is also an example that specialists assistance is a tool fostering corporate entrepreneurship and improving the employees input. It was also aiming to help find innovative ways to approach and implement their projects. Each participant of the program had a project drawn from the area that concludes the most important challenges the company faces which were fostered by the program and implemented upon the employees return to SNI. Although the 21 Change Agents had varying degrees of success, it was clear that they played a role in driving SNI to profitability in the 1994 1995 fiscal year (for the first time in the companys history). That was reflected in the decision by the SNI Executive Board to perpetuate the Program on an annual basis. Such training and development programs foster collective and individual entrepreneurship inside the company. This example shows how important it is that such tools would fit the aim and strategy of the whole company. By addressing the right problems, training the right people (at SNI they were thoroughly selected) this training program helped the company to enhance the communication within the company, improve its international operations, flexibility and determine new possible directions. The employees felt the more entrepreneurial spirit of the companys culture and were able to channel their enthusiasm for changes and revitalization, feel more responsibility, and support what opened the ways for their projects. Conclusions Having the goal of being visible, active in todays global economy requires established companies to become more and more entrepreneurial in order to handle uncertainty and environmental dynamism. As the importance of CE is growing, more scholars are interested to define the specific tools that help to create and benefit from the CE inside the company. Different studies provide positive relationships between HRM practices and CE. As knowing the importance of qualified HC, so the management practices become a source of sustained competitive advantage for organizations. CE-related HR practices are unique to the extent that competitors cannot imitate them. Nevertheless the support from HR practices must be in line with that particular organizational culture and consistent with what is needed from employees. Considering the combined effects of all the OS factors, managerial support and tolerance for risk taking have still exerted significant effects on innovativeness. That is why firms should invest to build such an organizational environment where first, support and tolerance exist to a large extent. On the other side, organizations should spend more time on recruiting and training managers to be supportive and hold a philosophy that failure is a stepping-stone to success. As seen, HRM practices play a significant role in fostering and maintaining high levels of CE. Having a CE-friendly environment, companies should focus on the HRM practices of staff selection, staff development and training, and staff rewards that align employee motivation and entrepreneurial firm development. These practices show the highest correlation with innovative outcomes and positive CE results. Learning from the previously discussed real life examples it is obvious that CE is a complex phenomena to handle for different organizations. But the conclusion, that corporate entrepreneurship is a success factor in todays dense economy, stays the same. In order to foster the entrepreneurial culture inside the company it is important to maintain the focus on all possible sources and adapt the HRM practices to use them beneficially. LITERATURE: Employee-organization relationship in collective entrepreneurship: an overview. Domingo Ribeiro-Soriano,   David Urbano.   Journal of Organizational Change Management.  Bradford:2010.   Vol. 23,   Iss. 4,   p. 349-359 Boosting corporate entrepreneurship through HRM practices: Evidence from German SMEs. Ralf Schmelter,   RenÈ Mauer,   Christiane Bˆ rsch,   Malte Brettel.   Human Resource Management.  Hoboken:Jul/Aug 2010.   Vol. 49,   Iss. 4,   p. Organizational support for intrapreneurship and its interaction with HC to enhance innovative performance. Lutfihak Alpkan,   Cagri Bulut,   Gurhan Gunday,   Gunduz Ulusoy,   Kemal Kilic.   Management Decision.   London:2010.   Vol. 48,   Iss. 5,   p. 732-755 L.A. Hill, N.A. Kamprath and M.B. Conrad (1992), Joline Godfrey and the Polaroid Corporation (A), Harvard Business School Case, 9à ¢Ã¢â€š ¬Ã‚ 492à ¢Ã¢â€š ¬Ã‚ 037. Chesbrough, H.W. and Massaro, A. (2001) Lucent Technologies: The Future of the New entures Group, Harvard Business School Case, 9à ¢Ã¢â€š ¬Ã‚ 601à ¢Ã¢â€š ¬Ã‚ 102 : 1à ¢Ã¢â€š ¬Ã‚ 19. Bartlett, C.A. and Mohammed, A. (1995) 3M: Profile of an innovating company, Harvard Business School Case, 9à ¢Ã¢â€š ¬Ã‚ 395à ¢Ã¢â€š ¬Ã‚ 016 : 1à ¢Ã¢â€š ¬Ã‚ 20. Kanter, R.M., McGuire, J.F. and Mohammed, A. (1997) The Change Agent Program at Siemens Nixdorf, Harvard Business School Case, 9à ¢Ã¢â€š ¬Ã‚ 396à ¢Ã¢â€š ¬Ã‚ 203 : 1à ¢Ã¢â€š ¬Ã‚ 17.

Fundamentals of Gangs Essay -- Gangs Gang Drugs Crime Essays

Fundamentals of Gangs Street gangs are an organization of young people that are usually in their teens and twenties. They join together and claim a territory or neighborhood as their own. They are known for being violent and heavily involved in drug peddling. On the streets graffiti is the means of communication of territorial limits and to challenge other gangs. A challenge can be anything from making a mark on enemy territory or crossing out enemy tag. There are generally 4 types of individuals associated with street gangs. The â€Å"hard-cores† are the members who talk, act, dress, and commit criminal acts as a gang member. The â€Å"Associates† will identify themselves with gang members in there neighborhood, but rarly get involved. the â€Å"Peripherals† are those who identify with gangs for protection or for favors. These are mostly women . They are used to carry drugs or guns for members in return for money or drugs. Than there are the â€Å"gonna-be’s† they are people who aren’t gang members but wear gang clothes and act like gang members. They are sometimes more dangerous than normal members. They are the recruitment pool for new members. The gang warfare of the 1980’s into today, is just as dangerous to join as to be a member. To join one of these gangs one must do all sorts of crazy things to â€Å"prove your loyalty to the gang.† Which could be anything from committing a crime to playing Russian roulette. Crip members initiate into the gang by committing a crime in front of gang witnesses. The initiation process is called â€Å"Loc'ing†-In. Female members have the option to commit a crime or become Sexed-In (Sex with several older members). The most common form of initiation into other gangs is something that they call â€Å"walking the line.† The â€Å"prospect† is instructed to walk between two lines of gang members, with his/her hands behind them, while members beat and kick them. The prospect must repeat this process until they get from one end of the line to the other without falling down. Along with the initiation routines is the memorization of alliance and set history, organization and mythical symbolism that the gangs refer to as â€Å"knowledge.† Some of this knowledge was the explosion of Street Gangs in the Los Angeles area during the mid to late twentieth century. There were three main periods where gangs in Los Angeles grew at a rapid rate. The first of which was... ...nforcement to track and identity. Presently there are about 200 known Crip gangs in Los Angeles and 70 Blood gangs. Both the Crips and the Bloods developed their own distinctive style that would let anyone recognize them at a sight glance. Just by looking at the color of their clothes, or their tattoos they can be easily distinguished. The Crips started using the color blue for their clothing to set them apart from other gangs. Also the Crips began referring to each other as â€Å"Cuzz,† short for cousin. While the bloods wore red, and referred to each other as â€Å"bloods.† A select group of bloods get a tattoo of two burned dots over a single burned dot. This represents a dog’s paw, so they refer to each other as â€Å"dog’s.† A lot of times members of the Crips dislike using words that start with â€Å"B† and bloods dislike using words that start with â€Å"C.† So to a blood a word like cigarette would bigarette.   Ã‚  Ã‚  Ã‚  Ã‚  These gangs have a long and complex history that came together in the 1980’s to have many riots and gang wars. Many people were killed it was horrible. There history has been filled with a lot of violence. And now what started as a group of people has turned into a way of life.

Good Advice is Hard to Find Essay -- Personal Narratives

Good Advice is Hard to Find Advice is something that is very important in my life and in the life of most others. It allows us to ask another person their feelings and experiences about certain situations they have encountered in his/hers lifetime and then attempt use that information to help yourself. Good advice however is hard to come by. My dad has many stories that begin with, â€Å"Well when I was your age†¦Ã¢â‚¬  This is an example of bad advice. It is hard to relate what he experienced to my life, because of the generations of difference. Good advice to me is something that I ask for, and in my past, has come from people who know me extremely well. I agree with most in that good advice can come from anyone, but the best has come from my friends. They know my feelings in general and how I have reacted to certain situations in my past. In general, advice also needs to come from someone I trust and respect. I also tend to listen more closely and see how I can adapt it to my life if the advice has come from someone who is close to me, especially if it is someone who I believe t...

Research Paper -- essays papers

Research Paper Inclusion is a type of teaching that is being researched by many school districts across the country. It is the act of combining special education students in a regular classroom environment. Inclusion is a very controversial topic when it comes to the education of children, both regular and special education students. There are many beliefs in the welfare of all students and their ability to learn and function together. This belief has put a damper on school districts adopting the program of full inclusion. People feel that this will cause problems in the classroom for both general education and special education students. They feel that it will be a distraction for all students and that it will harm both their education and their emotional development. The articles that follow show that inclusion is extremely beneficial for all students and that the popular belief and the stereo-types given for full inclusion are not entirely right. The first article, â€Å"Full Inclusion, Dream or Reality,† (1995) focused on the passage of the Individuals with Disabilities Act which has had a major impact on the educational rights of all children, specifically children with disabilities. This act ensures that all children have equal rights to education, where these children can expand their knowledge and become educated with the least restriction. Special Education students will be able to be in a classroom with students their age regardless of their skill level or type of disability. This full inclusive setting will allow students to develop socially as well. The students are now able to associate with many different groups of people then if they were segregated in their classroom. These social interactions will p... ...ver, or many people might turn to full inclusion as more research comes out. Bibliography Biklen, D. (2000 November). Constructing inclusion: lessons from critical, disability narratives. International Journal of Inclusive Education, 4 (4). Retrieved 20 April2003 from www.ebsco.com Cavallaro, C & Haney, M. (2002 April). Early Childhood and Inclusion. The ERIC Clearinghouse on Disabilities and Gifted Education. Retrieves 21 April 2003 from http://ericec.org/faq/ec-inclu.html Gibb, G., & Young, J. (1997 July/August). A team-based junior high inclusion program. Remedial and Special Education, 18 (4), 243. Retrieved 20 April 2003 from www.ebsco.com. Morse, T., & Santos, K. (1995 October). Full inclusion: dream or reality? Journal for a Just and Caring Education, 1 (4) 449. Retrieved 20 April 2003 from www.ebsco.com

How Does the Phonology of a One Year Old Differ

How does the phonology of a one year old differ from that of a two-three year old? Describe the main changes to be expected over the first year of word use. A child between one and three years undergoes considerable development in their phonological ability (Ingram, 1986). They adopt specific phonological processes and it will be explored when and how children use these to attain accurate pronunciations and how individual differences affect phonological development. Grunwell (1981) suggests that the first six months of productive language development (0. 9-1. years) is word-based, because of the limited phonetic variants and progressive changes in pronunciation. However, he suggests 1. 6-2. 0 years is the end of the first stage of speech development, which is co-occurrent with the achievement of an active vocabulary of 50 words. Menn & Vihman (2011) suggest that these early words parallel babbling, in that they are characterised by unmarked elements and structures, such as plosives, nasals and glides; simple vowels and CV structures. This stage of development in a child’s inventory may be characterised as a ‘proto-system’, as the child-forms do not resemble adult words (Grunwell, 1981).However, the child’s early phonetic inventory (table 1) suggests that the child has a basic contrastive system and indicates that their phonological system has commenced, which will see an increase in new words and the emergence of two-word utterances (Grunwell, 1981). m| n| p b| t d| w| | Table 1: A phonetic inventory of a child 1. 6-2. 0 years (Grunwell, 1981). Grunwell (1981) presents a ‘chronology of phonological processes’ (p175) which reflects a child’s phonological development in terms of the disappearance of simplifying processes between 2. 0-4. years. These processes are summarised in table 2 and show that reduplication and consonant harmony are the only structural simplification processes outgrown by age two, which agree wi th the findings of Vihman & Greenlee (1987). Structural simplification is generally typical of the earlier stage of phonological development (Vihman, 2004). However, phonological processes; final consonant deletion, cluster reduction, fronting, gliding and stopping are regularly used by children until nearly age three, with less consistent use thereafter (Vihman et al, 1986).Vihman (2004) states that half of her three-year-old subjects used gliding and palatal fronting, but the substitution of inter-dental fricatives were regularly used by all subjects and are associated with the highest frequency of errors. Table 2 suggests that velar fronting in particular is the first systemic simplification to be outgrown, at 2. 6 years. Despite this, it shows that obstruents do not occur in a child’s inventory until age three, and that these must be mastered before obstruent and liquid clusters can be produced correctly (Vihman, 2004).Vihman & Greenlee (1987) show that the specific phone tic tendencies found at age one seem to be unrelated to the phonological errors at age three and suggest that phonetic preferences change over time. Vihman (2004) suggests that children with an exploratory approach to phonological development explore a wide range of sounds at age one and were more likely to delete consonants at age three, whereas children with a systematic approach constrain their word selection patterns at age one and are less likely to use whole-word processes at age three (Vihman, 2004).However, Vihman & Greenlee (1987) show that 73% of children’s utterances at age three were judged intelligible, which correlates with lower phonological error scores. In conclusion, individual differences are a significant in ones phonological system and problematic in generalising ‘normal’ developments. However, a three year old child will have overall relative phonological advance (Vihman & Greenlee, 1987) and the majority of simplifying phonological processe s used at age one will no longer apply regularly (Vihman, 2004). References Grunwell, P. 1981) The development of Phonology: A Desciptive Profile. First Language. 2: 161-191 Ingram, D (1986) Ch10: Phonological Development: Production. In Fletcher, P & Garman, M. Language acquisition pp223-239 CUP: UK 2nd Edition Menn, L. & Vihman, M. M. (2011) Part V: Features in Phonological development: Features in Child Phonology: Inherent, Emergent, or Artefacts of Analysis? In Clements, N. G & Ridouane, R (Ed) Where do Phonological Features Come From? Cognitive, Physical and developmental bases of distinctive speech categories. John Benjamins Publishing Company. p259-303 Vihman, M. M (2004) Ch3: Later Phonological Development. In Bernthal, J. E & Bankson, N. W, Articulation and Phonological Disorders, pp105-138. Englewood Cliffs, NJ: Prentice Hall. 5th Edition. Vihman, M. M. , Ferguson, A. & Elbert, M (1986) Phonological development from babbling to speech: common tendencies and individual diff erences. Applied Pyscholinguistics, 7: 3-40 Vihman, M. M. & Greenlee, M. (1987) Individual Differences in Phonological Development: Ages one and three years Journal of speech and hearing research. 30: 503-521

Creative thinking process Essay

A. Case 5.1 1. How did the creative thinking process work in the development of this product? Describe what took place in each of the four steps. Phase 1: Background or knowledge accumulation—The 3M manager wanted something that could mark the hymnal pages in order for him to be able find them fast, but did not know what could. Phase 2: The incubation process— The 3M manager knew bookmark is not the solution because it could fall out. Phase 3: The idea experience—He realized he needed something that could adhere to the paper, but would not rip it, so he asked if there was an adhesive that’s been made that could do that. Phase 4: Evaluation and implementation—He had his members find the not-yet-marketed adhesive and had the glue applied to paper, and later show other people like secretaries on his new â€Å"attachable† notes. 2. Why did the manager have the Post-it notes sent to secretaries throughout the company? What was his objective in doing this? He knew the secretaries would be able to use them throughout their work, and he wanted to create a word of mouth buzz to get people talking about the newly made products. 3. What type of innovation was this—invention, extension, duplication, or synthesis? Defend your answer. This innovation was an extension to the bookmark. Bookmarks basically started as pieces of paper saving a spot for future reading. So, by adding adhesive to the paper, it is clearly an extension of a product that has already been made because it created a new use for bookmarks technically. 4. Which of the sources of innovative ideas discussed in the chapter help account for this product’s success? Explain in detail. It is a process source because the post-it notes are basically bookmarks, but have been innovated to be a better, more useful alternative for a variety of situations and jobs. Post-its are more dependable and therefore easier to use than bookmarks because it is harder to lose them. B. Case 7.1 1. Is anything unique about Chris’s idea? Explain. The washable vinyl, the house bigger larger, and the house representing the owner’s actual home are basically the only few unique aspects of the doghouse. All other aspects, like the dog’s name, insulation, and shingles are kind of givens when it comes to having a doghouse especially if the dog  is usually kept outside most of the time, especially in places where the weather is mildly unpredictable. 2. What is the first thing he should do to follow up on his idea? Explain. I feel like Chris should definitely look up the success of personal construction businesses, especially ones for animals like this doghouse venture. Sure, it seems like a simple and logical business venture, but I think he needs to think about whether or not this is something potential consumers really want to buy. Hence Chris needs to figure out his target market and do research on them. 3. When this is done, what else should Chris do? Outline a general course of action of him. Once he hopefully finds an effective target market, he should find an individual or small company that would be interested in building the doghouses for his new venture. How much would he be paying the contractor per house? How is he going to market the new venture? Will he have an online website in addition to newspaper and word of mouth marketing? If the business does end up being successful, Chris could also be thinking about other similar products that could be built like dog or cat beds, fish tanks, and doghouse accessories/ideas (e.g. porches or making portable doghouses).

Comparison and Contrast of Two Legal Journals

Upon first pondering the idea of comparing two legal journals, I automatically summoned thoughts of lugging a seventy pound book over to a table then blowing the dust off of it. In reality I found several journals to choose from, each with a few issues to select from. I chose Trial: Journal of Association of Trial Lawyers of America and Law Practice Management as my journals to compare/contrast. They were quite a stark contrast to what I imagined them to be, visually as well as in regard to content. Though the content and themes of the two journals differed, they were written in relatively similar ocabulary levels and style. I saw no advantages in one over the other, since they cover different subjects and both would most likely prove beneficial if in the possession of a Neither journal was intimidating, as I had perceived them to be in my imagination. Both journals followed a relatively similar information layout to that of PC Monthly or Car & Truck Digest, in that they resemble a magazine with an editorial section and a â€Å"News and Trends† section. They were both written in a vocabulary that was not heady at all in my eyes; any college student should manage reading it easily. In the case of Law Practice Management, one may need a firm grasp on financial lingo for some of the specialized articles relating to bookkeeping, but beside that, both journals were as easy to understand as Life magazine. Both journals had a special focus in each issue, with Trial mainly focusing on issues like civil rights, internet law, and other current issues that trial lawyers may not be familiar with. Some of the actual articles were â€Å"The Violence Against Women Act†, â€Å"Police misconduct†, and â€Å"Looking at State Constitutions. † Law Practice Management eals with topics relevant to lawyers as well as other corporate professionals that may deal with the legal profession, such as how to keep good relations with clients, how to increase your profits with legal fees. Their special feature of one issue was â€Å"Ten ways to make more money†, and another was â€Å"Keeping a life-long client. The journal also includes a large editorial section in the front of the magazine, followed by news on current technologies pertinent to the legal field. Both journals had rather small articles, but most all questions posed were answered thoroughly. Though most articles were concise, there were no gaps in their eporting of the story. Law Practice Management was relatively straightforward and unbiased, however, Trial seemed to take a liberal stance with how they structured their articles relating to civil rights. I took no offense to this, because I tend to take a more liberal stance on civil rights as well as other political issues. Being somewhat certain that I will continue to pursue a future as a lawyer and politician, I believe that this served as a helpful introduction to journals I may subscribe to in the future. A trial lawyer seems like an interesting profession, and Trial seems to be n easy-to-read, relaxed way of staying abreast current issues relevant to being a trial lawyer. The articles are informative, yet do not drag on for two or four pages. The vocabulary is pretty simplistic, and should not pose an intellectual threat to any individual in the law profession. Most people in the law industry probably want to maximize their profit potentials, where upon Law Practice Management will prove beneficial. This journal, too, is easy reading, and deals with current high-tech tools helpful in the legal field, as well as informative tips on a lawyer†s people and professional skills.

The DSM-IV

The DSM-IV is an important tool for clinicians. It provides a standard for diagnoses to be standardized across psychology; however, the DSM-IV is not as precise for diagnosing personality disorders as some psychologists would like.Give an example of each of the following problems identified in your readings and explain how these problems could negatively affect a diagnosis.1. Some criteria used for reaching a diagnosis cannot be observed directly.Particular patient study has to take place in most circumstances so that the clinicians can increase info about the patient’s indicators that may not be instantly noticeable in the clinical situation. If this exterior particular info is not collected by the clinician a misdiagnosis may be completed. Particular facts may contain info about the patient’s character, manners or a patient’s responses to certain circumstances, indicators that only show in a particular environment and info that cannot be gathered straight from the patient due their incapability or unwillingness to communicate with the clinician openly. An instance would be a patient who presents with avoidant character disorder doubts might be identified as having social fear, when they really are feeling a different illness. Misdiagnosis may have serious concerns if suitable management, treatments or medicines are used.2. Personality disorders can be similar to each other.There are numerous symptoms that overlay between different illnesses in DSM group listings. The clinician’s individual explanations may lead to misdiagnosis amongst one of these two illnesses if the clinician trusts only on info collected in the clinical situation. For example obsessive-compulsive disorder, an anxiety disorder and obsessive compulsive disorder, a personality disorder has numerous indications in common. In this circumstance, a clinician could grasp a deceptive analysis in this circumstance. The misdiagnosis would chief to improper management modal ities, inappropriate medicine and may bring about a deterioration of the patient’s disorder.3. People with different personalities can be given the same diagnosisThe DSM criteria can be understood as personality disorders rather than a change in personality styles. For example, a person who shows a personality that is both detailed and thorough may be identified as obsessive-compulsive. A person who is firm and self-assured may be diagnosed as a narcissist.4. Do you think that personality disorders are true mental illnesses? Why or why not?Yes I do believe that it is a true mental illness. Unless the person is just faking it. I don’t see how someone can just have a personality disorder without something actually being wrong with them. Some kind of trauma or chemical imbalance had to or has to be happening in order for a person to experience this disorder.

Marketing Essay Example | Topics and Well Written Essays - 500 words - 68

Marketing - Essay Example The magazine environment on the mailbox is a business environment. The magazine is for business purposes where it highlights the company products and their categories and where the company operates from as well as its branches. The editorial environment  of the magazine is a marketing environment. The magazine seeks to highlight the products offered by DuPont registry, their performance, their location, their prices, customer care services, the contacts and working hours of the company, how to subscribe to the company online, and the delivery procedures of bought products. In addition, the pictures on the magazine are adverts for marketing the company products. The consistent general theme on the magazine advert is the offering of the DuPont registry products for sale. The advert describes the company as a buyer’s gallery for many automobiles (DuPont registry 1). The consistent features of the DuPont registry magazine advert include the name and picture of the product, fine details of the product, the manufacturer, and the manufacturing date of the product, the price of the product, and the buying procedure. The leading title article relates to the advert in that the leading title article refers to DuPont registry as a buyer gallery of fine automobiles a statement that is evident from the various and classic automobiles that the company offers for sale as seen in the magazine. As such, potential buyers have a wide range of fine products to choose from in DuPont registry. The weight on the advert suggests the existence of other companies who offer closely related products to those of DuPont registry. As such, this advert seeks to catch the attention and commitment of new willing and able customers who are interested in buying fine automobiles, fine boats, and fine homes all over the world. The advert also targets the customers of DuPont registry where it notifies them on new products and after sale services with an

Economic Research Paper Example | Topics and Well Written Essays - 250 words

Economic - Research Paper Example In this paper, we will look at the inflation of house prices in the United Kingdom and the variations in price from 2006 to 2012 as documented at http://www.economicsonline.co.uk/Competitive_markets/House_prices.html). According to the above mentioned website, inflation is the overall rise in price levels of goods in the economy over a period of time. The inflation of house prices has consequently reflected erosion in the money purchasing power. The website indicates that housing prices exhibit features such as rising price average in the long run, medium term volatility, dramatic price crashes and bubbles, and considerable price variations in different UK regions. The prices of houses has inflated from 2006 to 2012, for example, the house prices were as follows; 185.1K, 205.3K, 218K, 195K, 207.5K, 216.1K, 229.1K in 2006, 2007, 2008, 2009, 2010, 2011 and 2012 respectively. The house prices crushed in the earlier years and recently between 2007 and 2009. The website has also detailed some of the reasons for this inflation as high demands and low supply of houses (http://www.economicsonline.co.uk/Competitive_markets/House_prices.html) According to the website, the crushing prices can be solved through increasing the supply and regulating demands which are the major causes of the inflationary prices. In order to increase the supply, the following are adopted: subsidies to private house constructors, public house building, relax house regulations, and tax and grant concessions. Demand on the other hand may be regulated through; altering deposit requirements, altering interest rates, and encouraging variations in mortgage

Impact of TESOL Continuing Professional Development programs (CPDs) Research Paper

Impact of TESOL Continuing Professional Development programs (CPDs) - Research Paper Example Impact of TESOL Continuing Professional Development programs (CPDs) Therefore, despite the numerous continues development programs available, the success of such programmes are measured by how best such trainees are able to transfer knowledge gained to their respective duties, skills improvement, in addition to job performance. Due to developments in information technology, there are increasing perceptions that ICT has resulted in major improvements in education, and may transform the learning process when implemented effectively (Oblinger & Oblinger, 2005). However, there are still arguments that discussions on ICT improving education are far-fetched, and that ICT has not always resulted to outright improvement of such programs (Smeets, 2005). Therefore, effectiveness of such teachers training programs related to ICT and other platforms have resulted in different findings depending on how such learning programs are implemented in different learning environments. This paper examines the challenges and impact of various professional training programs on both teachers and students. The article investigates several research papers on professional training programs, and outlines various findings to make a general summary regarding the impact of such programs. Short in-service teacher training (INSET) courses are one way in which the skills and knowledge of teachers may be revitalized through enhancing their skills and knowledge on specific aspects.... INSET courses are aimed at facilitating and stimulating new ideas in teachers and as a platform for teachers to meet and share with new colleagues their experiences and skills. However, the impact of the INSET courses according to Lamb may not be effectively realized without proper follow up of the participants. The motivation and stimulus gained by teachers is fast eroded and teachers are frustrated when trying to implement all newly learned ideas; teachers enroll in such professional development courses to learn new ideas, but have difficulties applying the learned concepts and ideas in a static learning system, which does not encourage or facilitate them to apply such ideas (Lamb, 2005). This brings about tensions and frustrations in teachers. However, Bridges (2007) in a controlled group trial on the effectiveness of INSET reports the group actually registered impressive growth in skills, though on what the researcher termed as cautious positive results in an intensive immersion INSET. A study on Tanzania primary teachers on INSET programs showed that such INSET trained teachers were much better in introducing and developing lessons, in addition to involving students in class group work, which was found to improve learning (Hardman & Dachi, 2012). However, in another study, Bridges (2007) asserted that multiple assessments resulted in a lower self-reporting as the participants did not have enough time to express their concerns in the learning process. Despite this, INSET was found to have a varied degree of positive growth in knowledge acquisition. This reveals that measurement of the programme’s success in this case has to be based on enough feedback from such teachers, and how best class lessons improve. One way to measure the success of INSET programme in

Supply Chain and Logistics Management and strategy Assignment

Supply Chain and Logistics Management and strategy - Assignment Example Third party logistics companies have the capability to customize services according to the business needs of HP. While, it may not be possible for HP to internally deploy best resources for all supply chain operations, outsourcing the same to a good 3PL would ensure the same. In addition, there is a greater accountability and a willingness to please the client by the 3PL (Sullivan). Third party logistics would also enable HP to concentrate on its core competency which is manufacturing or assembling of high quality computing technology products. Similarly, 3PLs whose core competency is in logistics would be able to better handle the logistics of HP. Therefore, a win-win situation is created for both the partners. However, due to a concentration on its core competency, there is a risk of HP losing control over its operations in the long term. Also, HP needs to make it sure that the 3PL provider should not have strategic alliances with a competitor as it would lead to conflict of interest (The Ultimate Logistics Guide). One of the biggest advantages of using third party logistics vendor comes from the realization of economies of scale. Third party logistics vendors generally have large transportation fleet and warehouses since they provide these services to a number of companies. This results in effective cost management. In addition, there are also cost savings due to economies of scope. Economies of scope are realized because common resources can be used for many varieties of products within HP or between firms due to involvement of 3PL vendors (Nemoto, Tezuka). Considerable costs are also saved in capital investments in warehouses, logistics and transportation. The 3PL providers can further spread the financial risks by outsourcing to subcontractors and Fourth party logistic providers (4PL). Having mentioned a lot of savings, the probability of negative impacts can’t be ignored. If

Channels & intermediaries for marketing plan and promotion strategy Term Paper

Channels & intermediaries for marketing plan and promotion strategy - Term Paper Example e the need to lower the costs of distribution, increased power of distributors, particularly retailers within marketing channels, increased difficulties in achieving proper competitive advantage, and the development of e – commerce and information and communication technologies. The theory of the marketing channel can be puzzling. At times, it is thought of as the course in use by a product as it progresses from the producer to the consumer or another final user. Several describe it as the route in use by the title to goods as it progresses through different agencies. Still others explain the marketing channel in terms of free coalitions of business enterprises that have come together with the intention of trade. Much of the uncertainty possibly stems from conflicting viewpoints or perspectives. A marketing channel is an essential marketing decision area that must be addressed by the marketing management. A marketing channel may be described as the external contactual organization that the management of a business controls in order to attain its distribution objectives. Marketing channel strategy is a key strategic area of marketing management, which fits under the place or distribution variable in the marketing mix (Ken Kaser, 2007). The management of the Youth Soccer Club must develop and run its marketing channels in a way that supports and augments the other planned variables of the marketing mix, to meet the demands of the club’s target markets. Where limitations exist in the promotion, price, and product strategies of the marketing mix, the best hope for the soccer club to be successful is to emphasize the market channel strategy. Specifically, the soccer club could establish stronger connections with donors or sponsors and suppliers. From the perspective of establishing competitive advantage, which ahs long-term viability, market channel strategy that is focused on the establishment of strong relationships between donors or suppliers and channel

Popular Indian Religion Essay Example | Topics and Well Written Essays - 750 words

Popular Indian Religion - Essay Example Translation of a segment included in this Vedic literature â€Å"Âpastamba's Yagà ±a-Paribhà ¢shà ¢-Sà »tras† was conducted by F. Max Muller which was related with the ‘General Rules of the Sacrifice’. ‘Yagà ±a’ or sacrifice in Sutra I of this literature is stated as an act to offer or rather to surrender, i.e. ‘pruputti’ of a living or a non-living object to the God (Muller, 2004). ‘Yagà ±a’ is made to the God or Goddess with the expectation to attain a reward in terms of blessings. These rewards have often been termed to be related with the ‘path to heaven’, prosperity or ‘samridhi’ and absolute enlightenment or ‘samyak-sambodhi’. The Sutras in â€Å"Âpastamba's Yagà ±a-Paribhà ¢shà ¢-Sà »tras† reveal a variety of rituals to perform sacrifice in order to satisfy the worshiped God or Goddess. Rituals and objects for the ‘Yagà ±a’ differ according to the God or Goddess and similarly the process also varies in each case. In the traditional art of Hinduism, the rituals of sacrifice also differed on the basis of the caste system, i.e. Brà ¢hmana, Kshatriya, Vaishya and Sudra (Oldenberg, 1892). ... The importance of sacrifice and the raison d'etre of the ritual has also been explicitly defined in all the four main Vedas of Hindu Shastra, i.e. Rig, Yajur, Sama, and Atharva Vedas (Oldenberg, 1892). It is in this context that the Sutras mentioned in the literature had a significant impression on the society during the traditional period where Brahmanas and Kshatriyas were termed to be the higher castes possessing the rights to perform every kind of sacrifice and thus were referred to be better connected with the spiritual world in comparison to Vaisyas and Sudras. In relation to the influences of the rituals mentioned in the sutras on the Hindu society and from an ethical point of view it is quite apparent that â€Å"Apastamba's Yagna-Paribhasha-Sutras† played a crucial role in introducing hierarchical caste systems in the then Hindu society. On the similar context, in the â€Å"Grihya Sutras† of Gabhila in Kandika 5, it has been stated that a worshiper should even s acrifice a ‘black-cow’ or a ‘white-cow’ in order to please God and thus barricade the harms caused due to Asvattha, Palaksha, Nyagrodha, and Udumbara to the house. Notably, these are termed to be the favourite trees of Surya, Yama, Varuna, and Pragapati (Muller, 2004). The question that arises in this context relates to the issue where on one hand the religion tends to term cow as a sacred animal and similarly teaches to have mercy on every living creature on earth respecting them as the blessings and creations of God himself, the rituals of the same asks to sacrifice an animal. Concerning these issues, followers of other religions such as Budhists, Jains and Ajivikas have remarked the ritual of sacrifice to be a symbol of ‘ascetic practices’.

Leadership Journal Performance Appraisal Essay Example | Topics and Well Written Essays - 1250 words

Leadership Journal Performance Appraisal - Essay Example In performance management, the most important part includes conducting performance appraisals of the employees by their supervisors. The current discourse hereby aims to reflect on performance appraisals in one’s work setting, including any participation in a 360-degree evaluation. Performance Appraisals Received In the capacity of a registered nurse with a Nursing and Rehabilitation Health Care Facility, one has definitely received performance appraisals from one’s supervisor. It was acknowledged that performance appraisals are meant to assess and evaluate the actual performance of individuals against the pre-determined targets. These processes also serve the function of aligning individuals’ goals with organizational objectives, and therefore provide a direction to individuals’ actions; performance appraisals help in setting the right expectations from individuals. As such, it was confirmed that the appraisal has been connected to the strategic plan of t he health care facility; as well as to the nursing unit. Connection to Strategic Plan The connection of the performance appraisal to the strategic plan of the facility; as well as to the objectives of the nursing unit is definitely advantageous both to the organization and to me, as a nurse. Performance appraisals provided the needed inputs by decision makers in the health care facility with regards to human resource requirements, salary adjustments, and the employees’ attitudes and abilities through feedback mechanisms integrated within the performance appraisal (PA) system. Advantage of Connection to Strategic Plan In terms of the benefits to nurses, these performance appraisals clearly show how efficient we are in fulfilling our responsibilities and in conforming to standards of health care. For instance, we have to ensure safety of the patients at all times; no medication errors; focus on customer satisfaction through high quality patient care. Through performance results , we are apprised on our abilities to achieve standards and objectives within a defined time frame and with minimum complaints or errors. These become the basis for promotions and salary increases. This PA model is very similar to many other behavior-based models that have been extremely successful in the healthcare organizations, as pointed out by Chandra and Frank (2004). Likewise, the current system is corroborated in a recent empirical study in Nigerian organization which indicated that such strategic management of performance by linking performance appraisal to career progression and employee participation will enhance the employee’s commitment towards the job and the organization (Abdulkadir, Isiaka & Adedoyin, 2012). Participation in 360-Degree Evaluation A very successful and famous PA method is the 360-degree feedback process which reportedly involves receiving feedback from various people working with the employee directly or indirectly. Accordingly, the process hel ps individuals to understand various perspectives which other stakeholders hold about themselves with respect to their peers, customers, clients, and shareholders (Weiss & Kolberg, 2004). As a nurse, one had been a participant in the 360-degree process through being informed of the results of one’s performance appraisal and by relaying personal comments and inputs on the assessment. One strongly believes that the inputs provided are instrumental for leaders and decision makers to

Marketing theory and concepts Essay Example for Free

Marketing theory and concepts Essay Every business wither its small or big, aim to meet the needs of their actual and potential customers. In order for them to do this, they need to follow some sort of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice. Marketing plays a vital role not only in developing, producing, and selling products or services, but also in guiding recruiting labors and raising capital. Although it can be said that successful entrepreneurs undertake marketing in unusual ways. They mainly rely on interactive marketing methods, which is often communicated through word-of-mouth rather than a more traditional marketing mix. Entrepreneurs monitor the marketplace through informal networks rather than formalised market research, and generally adopt more entrepreneurial approaches to marketing activities. However, depending on the business model, a complex and formalised initial market research can be crucial for a successful market entry. There are many marketing theories that are used in traditional marketing literature such as Schumpeter (1934) who said that entrepreneurs proactively created opportunity, using innovative combinations which often included creative destruction of passive or lethargic economic markets. According to Schumpeter the role of an entrepreneur is to innovate, and by doing this, you move the economy from one equilibrium to another. This kind of innovation could come about from one or more introduction of a new product; a new method of production; the development of a new market; the use of new sources of raw material, and the reorganisation of a new industry or its processes. He also distinguished between the entrepreneur and the capitalist. Schumpeter agreed with the fact, that in practice an innovator could also actually be a capitalist. Another well-known theorist next to Schumpeter is Kirzner (1973) who said that entrepreneurs should have a sense of alertness to identify the opportunities in the market and exploit them accordingly . He states The  pure entrepreneur, on the other hand, proceeds by his alertness to discover and exploit situations in which he is able to sell for high prices that which he can buy for low prices. Pure entrepreneur profit is the difference between the two sets of prices. The discovery of a profit opportunity means the discovery of something obtainable for nothing at all. No investment at all is required; the free ten-dollar bill is discovered to be already within one is grasps (Kirzner, 1973, 48). The marketing concept has changed significantly over time. In todays business world the customer is at the forefront, not all businesses in the past followed this concept, as they placed other factors first rather than their customers this is shown as follows:Production Oriented was the focus of the actual business and not the customer needs, as where this has now changed and we can see that it is more focused on customer needs. Production Orientation is when the company believe that they have a superior product, based on quality and features. Due to this thinking the company assume the customers will like it to. In todays market the customers decide as to what product they like. Sales Orientation is the focus where the company makes a product or provides a service, and then sells or offers it to the target market. This causes problems, as consumers may not like what is being offered to them, which is why companies are making sure that they test their services out, to a small group of the target audience. Market Orientation concept has not actually changed over time, it puts the customers first, as the companies try to understand the needs of the customers by using appropriate research methods. These methods are then developed to make sure information from customers, are fed back to the company for them to see what the target audience are interested in . SMEs who may adapt the marketing concept or 4Ps do so fully rather than explicitly (Carson and Gilmore, 2000). Jaworski and Kohli, (1990) also commented on the limitations of the marketing concept (p15). Therefore, the  SME approach is characterized by networking with stakeholders awareness to customer needs (Gilmore, Carson and Grant, 2001; Hill and Wright, 2001). Which is characterized by the size of these firms and their closeness to customers, (Gilmore, Carson, ODonnell and Cummins, 1999) as well as inexpensive forms of marketing such as word of mouth (Gilmore 1999). It is vital for SMEs to set the 4Ps, target a market and position themselves, but how this is done and planned is an important issue as it helps guiding a small business to success. Differences between traditional market literature and variants produced during the 1960s were mainly attributable to the addition of concepts popularized during that decade. For example, Cundiff and Still covered an analysis of the 4 Ps of marketing with the concept that marketing is a subsystem of business. (Cundiff, E.W., Still, R.R. 1976)The basic principles of marketing are generally applicable to large and small businesses. Marketing in SMEs has been recognized as a problematic area for researchers for over 20 years (Chaston and Mangles, 2002; Siu and Kirby, 1998). SME marketing in practice is considered to be mainly done though networking (Gilmore 2001) or a combination of transaction, relationship, interaction and network marketing (Brodie 1997). Recently the use of Internet marketing (Chaffey 2000) or e-commerce (Rayport and Jaworski, 2001) has become popular in all types of businesses including SMEs. Marketing in practice in small firms seem to rely mainly on personal contact networks (Hill and Wright, 2001; Gilmore 2001; Brodie 1997) and is often driven by the particular way a manager does business. According to Gilmore (2001) marketing in SMEs is likely to be chaotic, informal, loose, unstructured, spontaneous, and reactive and conform to industry norms. Gilmore (2001) showed that as a result of networking there was a high level of communication between the SME manager and their competitors then what is usually reported in the marketing literature as well as competing firms may be quite supportive of each other. Similarly, networking with customers usually involves building a relationship with one or two key individuals in those companies. If these individuals were to leave then the relationship the company would break (Gilmore 2001). SME owners must recognize that  building relationships are vital to a companys success and they invest a considerable amount of time and effort in maintaining good relations with regular clients (Gilmore 2001). The foundation and existence of an effective networking is concerned with maximizing marketing opportunities and ensuring the enterprises survival and development (Gilmore 2001). Something, which is more important, in todays world, is having a foot in the business market, which is constantly changing to meet customer needs. The tables have been turned on the fortunes of many long-established firms. Its believed that a majority of firms that are in trouble, and those that have failed recently, have done so because they have been let down by their own marketing. Traditional marketing is now being turned. The ideas of marketing and branding strategy that passed for conventional wisdom before do not hold true today. A small but growing number of innovative firms have adopted completely new and differentiate approaches in marketing, reflecting a clear and unmistakable change in the global culture. In this era of globalisation and the Internet the consumer is behaving in a radically different way and is no longer vulnerable to the overworked ploys of marketing. The present times call for a new competition one that strays from the prescriptions that traditional marketing theory holds, that sometimes works in a way that it is counter to it and that lays focus on network-building and pulling the customer above all else. Many experienced hands in corporate boardrooms are oblivious to these shifting sands and evolving trends, and are paying the price as a result. In general the basic principles and concepts of marketing are as relevant to SMEs as it is to larger firms, but some theories, tools and techniques of marketing are not as relevant or useful to SMEs. The nature of SME marketing is the concept, which is mainly dominated by the inherent characteristics of the entrepreneur and the SME itself. Although not all small business may take the marketing theories and concepts in to consideration, while carrying out some sort of market research they will have come a across them. They may have limited application in todays marketing world but they do provide the basis for which a business can start their research on which helps guiding them in to the marketing practice. Therefore marketing theories and Concepts  portrayed in the traditional marketing literature has limited application in guiding small business marketing practice although they give the business a rough base to start their market practice. Competition and Entrepreneurship, The University of Chicago Press, Chicago and LondonCarson, D. and A. Gilmore, (2000), Marketing at the Interface: Not What But How', Journal of Marketing Theory and Practice, Vol. 8Kohli, A. K. and B. J. Jaworski, (1990), The Construct, Research Propositions, and Managerial Implications, Journal of Marketing,(Gilmore, Carson and Grant, 2001; Hill and Wright, 2001). Gilmore, A., D. Carson and K. Grant (2001), SME Marketing in Practice, MarketingIntelligence and Planning, Vol. 19(Gilmore, Carson, ODonnell and Cummins, 1999) Added value: A QualitativeAssessment of SME Marketing, Irish Marketing Review(Cundiff, E.W., Still, R.R. 1976), Fundamentals of Modern Marketing, 2nd ed.)Chaston, I and Mangles, T. (2002) Small Business Marketing Management.Siu, W. and Kirby, D.A. (1998) Approaches to small firm marketing: A Critique. European Journal of Marketing, vol. 32, no. Brodie, R.J., Coviello, N.E., Brookes, R.W. and Little, V. (1997) Towards a Paradigm Shiftin Marketing? An Examination of Current Marketing Practices. Journal of Marketing Management,Chaffey, D., Mayer, R., Johnston, K. and Ellis-Chadwick, F. (2000) Internet Marketing. Prentice Hall, Harlow, EnglandRayport, J. F. and Jaworski, B. J. (2001) e-Commerce. McGraw-Hill, Boston, USA. Hill, J. and Wright, L. T. (2001) A Qualitative Research Agenda for Small to Medium-sized Enterprises. Marketing Intelligence and Planning,http://www.druid.dk/uploads/tx_picturedb/ds1998-9.pdfhttps://www.mises.org/journals/scholar/wood.pdfhttp://knight.fcu.edu.tw/~gunning/subjecti/workpape/kirz_ent.pdfBooksHandbook of Entrepreneurship Research and Interdisciplinary Survey and Introduction By: Zoltan J Acs, David B