Baby Boomers Effect on Health Care Essay

As the child of post war America age starts to arrive at retirement age, there has been a lot of theory regarding what influence they will have on the social insurance industry. The child of post war America age is the gathering of individuals conceived somewhere in the range of 1946 and 1964. At a certain point, there were in excess of 76 million of them, of which 4 million kicked the bucket before 2000. In view of this, I will talk about what explicit impacts they will have now they are getting to that â€Å"elderly† stage. Single word utilized by numerous individuals when they portray how the people born after WW2 will influence medicinal services is prophetically calamitous. We as a whole realize that older individuals need to see the specialist every now and again as their bodies begin to weaken and start to not fill in just as it did when they were more youthful. It is accepted that with this numerous individuals requiring that much consideration from the social insurance suppliers that the more youthful ages could confront perpetual swelling or high charges and conceivably it could be both. Others accept that it will put such a strain on the protection suppliers that the measure of inclusion for everybody will be dropped too. Another gathering of individuals believe that with the expense of Medicare (government run protection for those 65 and more seasoned) soaring, the national obligation will arrive at a final turning point. For what reason will the entirety of this occur, you wonder? As referenced previously, old individuals need to see the specialist much more every now and again than more youthful individuals. At the point when the normal age holds around 60-65 million individuals, adding almost 20 million more to that at the same time is a significant huge sum. Let’s put it along these lines. A PC can unfortunately hold a limited amount of much memory. At the point when it starts to store such a great amount of data on it, at that point it starts to back off and not run as productively and needs more slam put in it. On the off chance that a lot of is put on to it without a moment's delay, at that point it could sear the framework and become broken. The social insurance industry is a similar way. The measure of associations and suppliers can indeed hold a limited amount of a lot. When there are less individuals utilizing it, the more proficiently it works. The increasingly more that are packed on it, the more slow things work and the less powerful and costly it can turn into. In the children of post war America case, there are many individuals that will be packing the framework. The expenses are going to soar accordingly. There are a couple specific difficulties that we will emerge with the children of post war America. The main will be the expense of physician endorsed medicine. As indicated by Dr. Woody Eisenberg, M. D. , VP and boss clinical official for Medicare for Medco Health Care arrangements in Franklin Lakes, NJ, children of post war America were the original to utilize drugs as a deterrent measure. Along these lines they are accustomed to taking medicine and their bodies are acquainted with doing as such. They have additionally had the benefit of the entirety of the clinical advances that have come to fruition over the most recent 50 years that different ages haven’t. As per the Edlin, M. (2013) site, by 2015, the gen X-ers will add about 19% to the populace that falls into the 50-multi year mature age gatherings. That is a stunning number. Another test that faces the human services industry is the drawn out medicinal services program. The English, M. (2013) site says that continuously 2020, 12 million individuals will require long haul care. With the children of post war America going along, that number will clearly increment. Suppliers should recruit all the more long haul care nurture just as more specialists. The more individuals they need to enlist, the higher the expense of the administration since they need to make up the additional cost somehow. Another issue confronting this age would need to be the episodes of constant infection. While the normal future was 48 years of age in the mid 1900’s, the now future is up to 78, almost twofold. In view of that, there are additionally more individuals with ceaseless illness. A large number of these illnesses, however, are preventable, yet because of some poor way of life decisions made during their life expectancy, it is unavoidable that that number will increment. The impacts of smoking and drinking are a significant piece of that. Some portion of this is the abatement in the quantity of essential consideration doctors and annuity designs that are vanishing because of the economy. That implies there is fewer specialists and littler measures of assets to deal with these. On the off chance that there will be a development in this, there must be new models of the executives of these diseases too. This incorporates the conveyance of inventive administrations through Medicare and private area plans. â€Å"Transformative changes are especially basic for the gen X-er age, of which about 66% (35 million individuals) have at any rate one ceaseless wellbeing condition,† (Blumenthal, S. 2013). Something else about this specific age is that they are innovation canny. While things like the web were not around when they were pretty much nothing, the more seasoned they got, the more innovation in general developed. The web went along just as TV. They have gotten starving for data. Subsequently, with regards to showcasing, the best spot to do this is on the web and furthermore on TV ads. They do likewise appreciate perusing the paper, so taking out bits of those eventual advantageous. Ensuring that there is however much data as could be expected about a specific help or item accessible is essential. On the off chance that there is something that they see or need, they will do their examination on it first, before taking it. There is by all accounts a great deal of negative encompassing this age and the medicinal services industry. Be that as it may, there are things that should be possible to help with the entirety of this, with respect to the individual, network, and society all in all. To the extent the individual patients goes, it begins with taking great consideration of themselves. While they are getting more established, it is never past the point where it is possible to start legitimate wellbeing propensities. On the off chance that they smoke, they should stop. Their lungs will start to recuperate themselves. Doing every day activities can go far to advancing great wellbeing. They ought to have a legitimate eating regimen and do whatever it takes not to depend on supplements except if coordinated so by their primary care physician. To the extent the network goes, there ought to be more resilience for old individuals. It is disappointing to many individuals that they don’t move as quick and even mocking them. Being all the more tolerating of them when they walk or drive by. Urge them to go out and get things done. As far as society overall, the equivalent could be said there also. In any case, something else that should be possible is that there can be more projects made for individuals age 50 and up to urge them to get out and get included. On the off chance that individuals don’t become â€Å"home bodies† and remain dynamic, at that point they are bound to remain sound. I work at Walgreens, which is known more for its wellbeing related stuff and it has changed its witticism to â€Å"Helping individuals get, remain, and live well. † I have seen an expanding number of more established individuals coming in living great in to their 80’s and 90’s and as yet living solid lives. The individuals that I have spoken with have credited their great wellbeing to remaining dynamic. They concede they don’t move as quick as they used to, however they despite everything deal with an approach to do it. They remain intellectually solid which is a major in addition to with regards to keeping their wellbeing condition high. The gen X-er age is a huge age of individuals, likely one of the greatest in the nation’s history. They are getting more seasoned, presently, and will begin to require progressively clinical consideration. It will put a significant strain on the social insurance field, which is the reason it is ideal in the event that we begin getting ready for it now. Carrying on with a more beneficial way of life is a key to the entirety of this.

Personal statement for admission Example | Topics and Well Written Essays - 250 words

For confirmation - Personal Statement Example In this way, while profiting by the direct encounters and dynamic exhibitions, I despite everything needed scholarly learning in the field of music. This pushed me to settle on a master’s qualification in Music and Performance at the Indiana University. I have now finished my lords and I feel that I am on a decent remain concerning scholastic learning just as execution. In any case, I despite everything accept that further learning and practice would improve and clean my abilities. It would make my scholastic ground more grounded and it is for this reason I wish to take a crack at the doctoral program at the University of Michigan. The University of Michigan is one of the most lofty colleges in the United States and it will give me the best chances to reinforce my vocation. I would then have the option to return to Korea as a performer having both solid down to earth abilities just as having great scholastic aptitudes. This would help me in performing great and simultaneously in turning into a decent educator and in this manner grant my insight to the understudies in

How to remove Bullet Pointer from Blogger Template Layout

How to remove Bullet Pointer from Blogger Template Layout There are many template layout has some common problem that some bullet pointers appeared. But in Blogger site it doesn't affect. However some user feel this very annoying. Because of bullet pointer template layout height become very large so for using gadget you have to scroll down. And in some blogger template layout completely break only for this bullet pointers. So in this tutorial I will show you a simple solution by using CSS code. After adding this code bullet pointer will be automatically hide from Blogger layout section. But it won't completely remove the code. Whatever the main thing is to solve the issue. So just follow the below steps for solve this issue. Step 1Log in to yourBlogger Accountand Go to yourBlogger Dashboard Step 2Click on -Template-Edit HTML- Step 3Now find the/b:skinby pressing Ctrl+F (Windows) or CMD+F (Mac) Step 4Copy and Paste below code above/before/b:skin body#layout ul { display: none; } In some template the above script may not work so in this case you can go for second script. If first script doesn't work then go for second script, hope this will work for you. #layout ul{ display: none; } Step 5Nowhit theSavetemplatebutton. And now check your Blogger template's layout and see bullet number has vanished. And your layout height become normal. I hope by using this trick you can solve your problem easily.

Essay on Staffing the Boston Public Schools - 1571 Words

Staffing the Boston Public Schools Factors Shaping the Boston Public School’s Staffing Practices There were several factors that contributed to the staffing practices of the Boston Public School system. The first of these factors was the seniority based transfer rules that allowed veteran teachers who wanted to transfer between schools first bid on posted vacancies. This practice was later amended in the mid- 1980s so that three permanent teachers were able to apply to any open position. The principle was then able to select from the three senior applicants thereby allowing the principal to have more control in staffing. Senior teachers were also allowed to place a â€Å"blind bid† on a school even if there was no immediate†¦show more content†¦McGann also hired a technology consultant to help her develop and implement an online application system later that spring. Lastly McGann also reorganized the human resources department by designing an open-concept space and organizing the human res ources department into cross trained teams that could answer questions from principals and prospective teachers according to education level such as elementary and secondary schools. McGann was promoted at the end of 2004 to assistant superintendent. The last key player in the article was Teresa Harvey-Jackson principal of the John Marshall Elementary School. The article used the staffing difficulties at Harvey-Jackson’s John Marshall Elementary School as a case study of problems faced by many principals in the BPS school district. The article sums up Jackson’s frustrations with her reflecting on the staffing process. â€Å"Most days I wish I had more authority over staffing in my school. Even though Massachusetts grants principals the right to hire and fire, BPS principals do not have this responsibility. This is problematic.† The Staffing Process Used at BPS The staffing practices at BPS at the time of the article were very bureaucratic and seemly dys functional. The 2000 contract presented improvement over previous years with the BTU compressing the overall hiring timelineShow MoreRelatedAmerica Has Benefited The Field Of Education943 Words   |  4 Pagesmembers into positions previously held by veteran teachers. Some districts are laying off veteran teachers and replacing them with TFA to ease budget issues. The practice of laying off veteran teachers and replacing them with TFA has been reported in Boston, Charlotte, Chicago, Dallas, and Washington, D.C. (Heilig Jez, 2010). Veteran teachers are having to compete with Teach for America recruits for teaching positions despite their lengthier training because TFA recruits are cheaper than teachersRead MoreEducation Biography1433 Words   |  6 Pagesattainment of a goal is dependent on the unique value system of the individual. We define our own priorities. In identifying my own, I made a decision which would ultimately disable my completion of an undergraduate degree at Suffolk University in Boston Massachusetts. We are, as I am told, a culmination of our choices and thus to feel remorse for a decision we have made inherently denies an aspect of who we are. Each of my experiences hasRead MoreOverview of the No Child Left Behind Act1568 Words   |  6 Pagessigned into law on January 8, 2002. The act compels public schools receiving federal funding to carry out statewide standardized tests annually to all the students (Williams, McClellan, Rivlin, 2010). Students have to take same test under same conditions. This essay seeks to enumerate ways in which the No Child Left Behind Act of 2001 impact public schools. After the Introduction of NCLB, test driven accountability has become the norm in public schools. Other stakeholders in the education sector haveRead MoreJails and Prisons Comparison Essay1064 Words   |  5 Pagesjails hold some similar characteristics but are completely different models in which they serve in the criminal justice system. Some of the types of crimes that America faces today are: violent crimes, property, white collar or organized crime, and public order crimes (Worrall, 2008). The criminal justice system sets the regulations and policies of how an offender will be held accountable for their inappropriate actions. The criminal justice system is a process that takes time and money from societyRead MoreBenefits Of Innovative Business Models And Strategic Plans Must Support The Mission Of The Institution? Essay927 Words   |  4 Pagesin relation to the mission of the institution?† The international program is rooted in the U.S. institution s stated mission and purposes and reflects special social, religious, and ethical elements of that mission (New England Association of Schools and Colleges 2003). The surge with colleges and universities in the U.S. operating overseas campuses continues to increase. For decades, the growing demands of higher education have fueled the interest of institutions across the world to internationalizeRead MoreBerkeley s School Of Criminology1401 Words   |  6 Pages2016 Berkeley’s School of Criminology The Berkeley School of Criminology was founded in the early 1950’s and it’s faculty was of various FBI agents, District Attorneys and Chief of police, and an assistant chief of security from one of California s concentration camps for Japanese-Americans during World War II, all together the school’s faculty had over to 125 years of experience working for prosecutorial agencies and institutions. In the late 1950’s and into the 1960’s the school changed deans andRead MoreWeek2 Essay1326 Words   |  6 Pagesyears of teaching high school, I have learned a lot about the students in which I share a city with. I say this because when I was in high school, I faced struggles with peer pressure, fitting in, and other frivolous things that really was not as big as I made them. But what I find now is that my students are facing life decisions at even younger ages. Some are facing extreme poverty where they are having to choose between making money illegally to buy food or coming to school. Others are becomingRead MoreEssay on District Budget Design1631 Words   |  7 Pagesbudget has become increasingly difficult. As a school board member for the Peoria School district it is important and crucial to effective budget decision making to be educated on the school districts budget design and delegated responsibilities within the system. These dec isions need to be made based on the protection of public funds and property. â€Å"The legal responsibility for such protection rests solely with the board of education in each school district† (Brimley, Verstengen, Garfield, 2012,Read More Impact of Nurse-to-Patient Ratios Essay1992 Words   |  8 Pagesnursing shortages over the years, including healthcare organizations downsizing, increased workloads, inadequate staffing plans and job dissatisfaction. Mandated nurse-to-patient staffing ratios have been implemented in several states to date with many more trying to pass some type of legislation. Have these ratios affected the quality of care or is it more realistic to create staffing committees that are based on each unit’s unique situation and varying requirements? Skyrocketing medical costs areRead More Higher Nurse-to-Patient Ratios Improves the Quality of Care Essay2236 Words   |  9 Pagesdownsizing, reduced reimbursements, increased workloads, inadequate staffing plans and job dissatisfaction. Currently, mandated minimum nurse-to-patient staffing ratios have been implemented in several states with many more trying to pass some type of legislation (Chapman et al.331). In other states hospitals opted to form safe staffing committees that include the participation of nurses to assure each unit’s need is met. Regulated safe staffing plans for nurse-to-patient ratios in hospitals and other healthcare

Creating a Business Idea and Types of Business Organizations

Small-Business Idea Recently the United States government has released funds for creating small businesses. An opportunity to acquire government funding for a business venture is one to take advantage of and to put dreams into reality. The intent of this paper is to outline the three main forms of business organizations including the tax and legal implications as well as the accounting requirements for each structure. In addition, this paper proposes creating a small business of a women’s only gym while weighing in the advantages and disadvantages of the three types of business organizations which are sole proprietorship, partnership, and corporation. To start the process of forming a business there are three main forms of business†¦show more content†¦These four financial statements are considered the backbone of financial accounting and show special significance, but ultimately, each has one common goal: to show internal and external users where the money is in the company. No matter what form of business organization the small business is they all need to prepare these four financial statements. The income statement deals with the revenues and expenses a company incurs for a period of time (Kimmel, Weygandt, Kieso, 2009). This financial statement reports the success or failure of the company’s operating and non-operating activities. The retained earnings statement shows the amounts and causes of changes in retained earnings during the period (Kimmel, Weygandt, Kieso, 2009). This statement brings together the beginning and ending retained earnings for the period, using information such as net income from the company’s other financial statements. A company’s balance sheet reports assets and claims to assets at a specific point in time (Kimmel, Weygandt, Kieso, 2009). In other words, the balance sheet summarizes a company’s assets, liabilities, and stockholder’s equity. These three segments give investors, creditors, and managers an idea as to what the company owns and owes, as well as theShow MoreRelatedBusiness Practices : The Business Wo rld910 Words   |  4 PagesBusiness practices are constantly changing along with the frequent changes of technology. These changes require imagination and invention in business. managers/leaders need to realize the importance of keeping themselves up to date. Creativity and innovation are significantly imperative to being competitive in today’s business world. Our HR department to strive to be more and more creative and innovative in terms of making new ideas and implementing productive processes into practice. For exampleRead MoreThe Importance Of Networking And Its Different Forms Essay1499 Words   |  6 Pagesvery important role in the business environment. It is all about creating new and enduring relationship, mutually beneficial to both the parties. 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The customer’s perception and business relationship is very important, if not more important, as the stakeholder’s share of the organization and the customer isRead MoreModern Trends : Social And Business Life1161 Words   |  5 Pagesthat more social and business life are involved in the global network. â€Å"Twenty years ago, a business opened a storefront, put ads in the local paper, joined a local networking organization and hoped the local customers needed what they had to offer. All that changed with the inception of the Internet. A business is no longer dependent on its local customer base for its survival; it now has a worldwide audience for its goods and services. The Internet has changed not only a business customer base, but

All corporations should be open to gay marriage because it...

All corporations should be open to gay marriage because it opens more possibilities for marketing and clientele. In the ad for Smirnoff from July 2013, there was a clear stance in the support for gay marriage and the news traveled fast. Shown in the ad are three pairs of drink combinations; two martini glasses, two tumbler glasses and a martini-tumbler combination. The ad was simple, eye-catching and genuine yet still tied back to the brand. The ad is one of few that supports same-sex couples through it’s creative symbolism and other corporations should do the same. Although it’s not many, a few large companies have been reported to be supportive of gay marriage. Some companies include; Apple, Google, Starbucks, Instagram, Facebook,†¦show more content†¦If its profitable too, so? Then its win-win. As transparency becomes the norm (and it will be more and more so), the usual marketing gloss will stop working. So brands, and the the people who run them and corpor ations that own them, will need to stand for something more. Many already do, through lobbying, etc. So they are indeed involved in the civic issues at hand – even if they claim their brand is not. In order for a corporation or publicly known brand to take a stance or have an opinion on something, they must test the devotion of their buyers and supporters. Unfortunately, not all businesses will be able to keep their clientele and it will create a huge loss of profit. Taking a stance can mean entering uncharted waters for many brands. A cross-functional team of key stakeholders and senior leadership should make these decisions together in line with core company values. In each and every situation, when a company decides to chose a side, there is negative feedback from multiple parties, from the anti-gay consumers, to the religious supporters who feel like if they purchase product from one of these companies that dont believe the same things they do that it means they now are in agreement, but that is not the case. If you are friends with a homosexual, it doesnt mean you are now homosexual or that you are going to run down the streets flying rainbows behind you. It just means they are important to you or you enjoy their company, just asShow MoreRelatedSex Tourism Essay4993 Words   |  20 Pages1997). As sex industry has immensely became most profitable. It almost exists in all the developing countries in one or the other form where only â€Å"sex† is been significant. As the trends towards the sex and sex tourists have been developed internationally. In this sector of sex tourism there is an increased demand so as the tourism providers and operators are much focusing on this region and they are providing more services for the people who travel various destinations around the world at theirRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University Read MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pagesa brief account. Before we start, a word about attitude – make it a real exercise. 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Critical Success Factors When Going Global -Myassignmenthelp.Com

Question: Discuss About The Critical Success Factors When Going Global? Answer: Introduction Fonterra is one of the leading exporters of dairy products in the world, as they are responsible for more international trade than the other dairy companies in the world with respect to the sales turnover. The chain for the company stretches from New Zealand to more than 140 countries, which shows an increase in the consumption of their products by the consumers. The company started its operations in the early time of the 1800s and has been on a growing spree since that time. It launched its first cheese company in 1871 by taking help of pooled resources, which had an annual turnover of 50 tons of cheese. By the beginning of the 19th century, the majority of the dairy factories that were present in the country were under the co-operatives and they began to export their products overseas market as well ("Fonterra - The Global Dairy Industry" 2018). The company was started by Samuel Mardsen in the year 1814 and it launched its first brand known as Anchor in the year 1923, the same year when the Dairy Board was established. In 1935, the government had taken the control of exporting and marketing the dairy products and felt the need of establishing a board within the country. Therefore, year 2961 saw the creation of the board, which was named as Dairy Production and Marketing Board. By 2001, Fonterra Co-Operative Group was formed, which was based on the merger of three dairy firms ("Fonterra - Our Heritage" 2018). The headquarters of the company is located in Auckland for New Zealand and in Victoria for Australia. The company provides one-fifth of the exports that takes place in the country and is responsible for a 7 percent growth in the Gross Domestic Product of the company. the company produces and distributes its milk products in national and international countries such as Middle East, China, Africa and North America. The major brands under the company are Anmum, Anlene and Anchor and the other brands that are available in the market are Tip Top, DeWinkle and Fresh and Fruity (Fonterra - Company Overview 2018). SWOT analysis of the company The primary strength of the company is that it has a stable and and a secured chain for supplying the milks on a long-term manner in a global manner as well. The demand that is present globally has helped the company in increasing the relationship between the farmers and the shareholders of the company as well. The company has a higher level of productivity with respect to dairy products than any of the two dairy firms merged together. This is the strength for the company, as the employees have helped the company by increasing its level of productivity within the organization (Nilsson and Rydberg 2015). There are a number of employees who have high levels of productivity that has helped in the growth of the industry as well. New Zealand and Australia have a higher level of productivity due to the high consumption of dairy products within these countries (Macdonald and Rowarth 2016). Weaknesses The relationship with the suppliers has to be maintained in a better way so that it can help in getting the resources at a cheaper price. The competitors that are present within the market will push the suppliers in increasing the prices so that the level of profit for the organization decreases. After the merge up of the company with another, the company in the recent time is facing a shortage of resources to increase its level of infrastructure, as the relocation of the resources and the infrastructures are not possible at a short notice. The dairy firms have to rely on the ecology and the climate, as the sudden change in the weather conditions may result in the low quality of milk, which may affect the other products as well. This can reduce the level of efficiency of the firm, which will help the competitors in gaining a competitive advantage (Pawson and Perkins 2017). Opportunities The organization needs to decrease the entry barriers in the market. Since the market conducts in an open economy, it is easy for the rival companies in developing better dairy products to sell in the market. This may affect the goodwill of Fonterra, as the competitors may result in decreasing the sale of the company and hamper the sale as well (Livingstone et al. 2015). The World Trade Organization (WTO) has increased the trade negotiations, which has resulted in supplying the products at a lower cost. This will help the company in entering new markets as well so that the consumers can be able to purchase their products and the goodwill of the company can be increased as well. The company can improve its image of green business by adding value to the nutrition that is available in the product. Since most of the customers in the recent world have become more conscious towards the products that they are consuming, it will be easy for the company to sell the dairy products by providing a firsthand knowledge of the nutrients that are present in the product. This will help the consumers in understanding the importance of the consumption of the dairy products (Pang 2017). Threat Most of the countries, due to the effect of globalization have increased the tariff rates for the international companies so that it can help in protecting the local suppliers and increase their rate of profit. Most of the competitors that are present in the market have been taking up the global strategy so that it can help them in increasing their rate of profit and earn goodwill in the foreign markets as well (Pavlovich, Sinha and Rodrigues 2016). The competitors after entering the new markets will result in decreasing the profit of firm, as the customers will be able to use the differentiated products as well at a cheaper cost, which may decrease the sale of the dairy products produced by Fonterra. Since the company operates on a global scale, the rate of exchange with respect to currency plays an important role in determining the prices of the products. The drop in the prices may result in the decrease in the profit levels of the firm as well, which would hamper its operations in those nations (Fu 2014). Recommendation The demographic analysis has to be conducted by the company so that they can understand the various age groups that will be willing to purchase the products. The demographic analysis will help the company in getting a better knowledge regarding the age, gender of the population, marital status of the local people along with the religion and race that the population belongs (Lockhart, Donaghy and Gow 2016). The psychographic analysis will help in determining the likeliness within the population for buying the particular product or services from the organization. The lifestyles and the interests of the people have to be studied in a proper manner so that it can help the company in understanding the needs and preferences of the population. The attitudes and the opinions of the customers need to be taken in to consideration so that it can help the company in manufacturing the products in a better way, which will help them in earning better profit margins (McGiven 2016). The company will be able to manufacture the products according to the tastes and preferences of the consumers so that the product can be liked by them. In the Australian market, it can be seen that the company will be manufacturing the products for all the age groups. This is due to the fact that the dairy products can be consumed by people of all age groups (Fu 2014). The dairy products are suitable for all the age groups and it will suit the lifestyles of the entire population, as it helps in providing vital nutrients to the human bodies. The young age groups will benefit from the dairy products, as it will help them in developing their bodies and providing them with sufficient nutrients as well. The teenage customers along with the age group belonging to 25-30 and 31 and above will be benefitting from the consumption of the dairy products, as it will help them in revitalizing the necessary nutrients in their body (De Witt 2017). New product/ services description The company has launched a new product in the market known as Daily Fresh, which is provided to the customers in a 750ml bottle. The Unique Selling Proposition (USP) for this product is that the company labels the bottle in such a manner that it helps in highlighting the freshness of the product on each day basis. This helps the company in providing knowledge to the customers regarding the consumption of the products on an everyday manner (Edwards 2016). The customers get a better knowledge from the bottles, as they get to know the manufacturing date of the products and the freshness of the product as well. the company will be beneficial, as the products are being manufactured with respect to the taste and preferences of the customers due to the rise in the household incomes (Baker 2016). The specifications that are being attached in the label of the products of the company will increase the sales in the market, as the consumers will be able to understand the freshness content of the product. The manufacturing of the products on an everyday manner will help in providing the fresh ingredients to the customers so that they can be able to gain the full benefits after the consumption of the product (Shadbolt and Duncan 2014). The company is also taking the help of an online platform for the execution of the products in the markets so that the product can be delivered efficiently to the customers within a 3 kilometer radius. The customers will be able to take a scan of the barcodes that are present in the product so that they can get all the rightful information regarding the quality of the product. After the order has been placed by the customers regarding the product, it will be delivered to them within half an hour (Scott, Bowden and Rowarth 2017). Marketing mix relevant strategies The factor of pricing plays an important role in determining the value of sales that will be made by the company. The pricing policy adopted by the company plays a significant role in determining the shares and fluctuations that are taking place in the market due to the various circumstances. Pricing is an important element, as it helps in generating better turnover for the organization. The marketers of the company need to analyze the situation so that the price of the products can be done accordingly. The consumers will be willing to pay an extra amount for better quality of products, as it will help them in replenishing their demands and substitute it with the consumption of one product only (Woodford and Lucock 2013). The company will be adopting the strategy of penetration pricing so that the products can be priced at a lower rate, which will help them in gaining an advantage over the rival firms that are present in the market. The penetration strategy will help the company in gaining a better percentage of shares in the market after which the prices can be increased again in the market. The consumers will be willing to pay a premium price for the product, as they are of the perception that the product is superior to the others that are present in the market (Muirhead 2014). Product The product is an important part of the marketing mix tool, as it helps in the survival of the company in the market. The better quality of product will help in attracting new customers towards the company so that a larger base of customers can be built. It will also help the company in gaining a competitive advantage than the rival companies that are present in the same market by providing better quality of products at a competitive price (Anuranga 2014). The Daily Fresh that is being provided by the company is an innovative product, as the labels contain the days till which the product can remain fresh along with the time that the product has been made. This will help the company in gaining a competitive advantage over the other firms that are operating on a local manner, as the consumers will have a prior knowledge regarding the manufacturing of the products. The stocks of the company are replenished on an overnight basis so that it can provide the fresh quantity of milk to its customers. These will help the company in attracting large number of customers and build up its customer base as well (Shadbolt and Duncan 2014). Place The production of the Daily Fresh product takes place in the factory of the company that is situated in Australia on a regular basis so that it can help in delivering the best quality products to its customers. After the products are manufactured, it is packed and transported in a safe manner with the help of the company trucks to the local retail and wholesale stores. The online platform collects the products directly from the warehouse of the company so that they do not have to pay an additional cost to the wholesalers or the retailers (Edwards 2016). This helps them in keeping their profit margins low and provides the products at a better rate of discount. The distribution channels of the company are well coordinated, which helps them in supplying the products within the specified time for the customers to enjoy it. The replenishment of the products are also done properly, as the company communicates with the sellers in a proper manner and takes feedbacks from them as well regardi ng the taste and the preferences of the customers (Muirhead 2014). Promotion This is the strategy that needs to be undertaken by the company so that there is a proper mode of communication between the target market and the product that is being introduced there. It is the process through which better levels of awareness can be created by the company towards the customers regarding the product being available in the market. The promotional tactic used by the company helps the target customers in associating themselves with the product that is being available in the market. It also helps up in creating the chain of supply so that the product can be highlighted after the customer has entered in to the shop (Fu 2014). The company will try to promote the new product in the market with the help of advertisements and providing free samples to the customers as well. The medium of advertising that will be used by the company for promoting the brand will be through the billboards and banners so that it can help in grabbing the attention of the customers. It will also advertise in the newspapers as well so that the consumers who are regular at reading the morning or the evening paper will get a firsthand knowledge regarding the product (McGiven 2016). The advertisements will be shown in between the television and cartoon programs as well so that the young children can also get to know about the product, as they do not have the habit of reading the papers. The design of the logo for the new products has to be done in such a manner so that it can help in attracting the customers towards them (Pang 2017). The other method of promotion that can be used by the company is to provide free samples to the customers so that it can help them in getting a taste of the product. This will help the customers in differentiating the products from the other companies that are available in the local market. After the sampling has been done by the customers, the company can provide point systems to them so that the next purchases can be done based on the accumulation of points. These points can be accumulated by the customers and capitalized in getting a free bottle of the milk product as well (Nilsson and Rydberg 2015). Conclusion Therefore to conclude, it can be said that the company needs to use the marketing mix tools that are available to them so that it can help in creating awareness among the consumers. This will help the company in increasing its profit margin and widen its base of customers as well. The use of the online channels of marketing along with the distribution of the products in the local market will help the company in raising the awareness levels among the customers. The proper selection of the target market will help the company in increasing its sale and profits with respect to the new product as well. Reference List Anuranga, B.K.H.D., 2014. DCD, a Potential Shield to Uplift Local Milk.Scientific Reseach Journal, pp.20-25. Baker, R., 2016. Implementation of the Fonterra Palm Kernel Guideline. De Witt, M., 2017.Discretion in Decision Making: The Fonterra Case(Doctoral dissertation, University of Waikato). Edwards, M., 2016. Complaints in the food and drink industry. Fonterra - Company Overview. 2018. Fonterra.com. Retrieved 30 January 2018, from https://www.fonterra.com/nz/en/about/company+overview Fonterra - Our Heritage. 2018. Fonterra.com. 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